Introduction to Business Analytics

Course overview

"Business Analytics / Business Intelligence" is a course designed to provide students with an understanding of how organisations can use data and analytics to make informed decisions and drive business success. The course covers the basics of data collection and management, data visualisation, and statistical analysis. Topics such as predictive modelling, data mining, and machine learning are also covered to provide students with a comprehensive understanding of modern business analytics techniques. The course emphasises the use of practical tools and methods, including spreadsheets, statistical software, and dashboards, to analyse and interpret data. The goal of this course is to equip students with the skills and knowledge necessary to become proficient in business analytics and make data-driven decisions in a variety of business settings.