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Copywriting For Beginners Part One Of Three: Seven Vital Questions

Skill Success

Summary

Price
£29 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
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Overview

This course includes lifetime access so you can complete the course at your own speed.

This course is designed for those interested to learn the seven vital questions in copywriting for beginners and understand the terms, jargon and buzzwords that every new copywriter must know.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

The hardest thing about copywriting isn't knowing how to write. It's knowing what to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions

This course answers the two biggest questions that beginning copywriters have. What is copywriting and how to discover what the writer should write about.

At the end of this course, you will know what is expected of you as a copywriter. And you'll know the questions you need to ask before you start any copywriting assignment.

Who this course is for:

  • Aspiring copywriters, with zero experience at the craft, who want to learn a step-by-step method, taught by a veteran copywriter, for writing effective copy.

The Copywriting For Beginners Part One Of Three: Seven Vital Questions will cover the following topics:

Section 1 - About Copywriting

  • Copywriting Defined: Part 1
  • Copywriting Defined: Part 2
  • Types Of Copywriting
  • Specialized Copywriting
  • Your Two Audiences For Copywriting
  • What Kinds Of Promotional Writing Are Not Copywriting?

Section 2 - Start With A Creative Brief

  • To Write Great Copy, You Must Answer Seven Questions
  • Question 1: What Are You Selling?
  • Question 2: Where Are You Selling?
  • Question 3: Who Are You Selling To?
  • Question 4: Why Should They Buy?
  • Question 5: Who Is Your Competition?
  • Question 6: What Is The Most Important Thing To Say?
  • Question 7: What Do You Want Your Prospect To Do?
  • How To Research A Product Or Service So That You Write Great Copy
  • Study Your Prospect More Than Your Product

Who is this course for?

This course is designed for those interested to learn the seven vital questions in copywriting for beginners and understand the terms, jargon and buzzwords that every new copywriter must know.

Requirements

No prior knowledge is required to take this course.

Career path

None

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Writing, Copywriting, English
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