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Copywriting course (Level 4 Diploma)

Unlimited personal tutor support | Fully accredited | Endorsed ABC Awards certificate| Help finding copywriting work


College of Media and Publishing

Summary

Price
Save 40%
£296.70 inc VAT (was £494.50)
Offer ends 07 June 2020
Study method
Online, self-paced
Access to content
Lifetime access
CPD
80 CPD hours / points
Achievement
Endorsed by ABC Awards
Additional info
  • Tutor is available to students

992 students enquired about this course

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Overview

Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use this accredited copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.

You will learn the skills you need to become a successful, skilled and in-demand commercial writer.

We teach you to write original, persuasive and engaging content, for web pages, blogs, social media, brochures, adverts and much more!

Key features:

  • Certification: ABC & Certa Awards certificate of achievement.
  • Endorsed by: ABC & Certa Awards Quality Licence Scheme.
  • Accredited by: ABCC | CPD | EADL | IADL.
  • Government registered?: Yes. UKRLP number: 10008168.
  • Available to: UK and international learners.
  • Tutor support: Unlimited support from an expert.
  • Tutor marked assignments: 19 practical, tutor marked assignments.

Achievement

Endorsed by ABC Awards

CPD

80 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

You will learn how to write original, persuasive and engaging copy that gets results.

There is a strong demand for certified copywriters these days. Most organisations need people who can write effective copy for:

  • Webpages, blogs and social media.
  • Advertisements, brochures, leaflets and sales presentations.
  • Direct mail and emails.
  • SEO articles and pay per click ads.
  • Press releases and advertising features.

Our copywriting course teaches you how to handle all of these projects and more, so you feel confident marketing yourself to potential clients. (see course subjects list below)

Successful copywriting course graduate, Jonathan Green, thought the course content was perfect.

It related to his current job role, so he could immediately apply what he was learning, to his everyday work.

You will learn how to present your copy professionally, conduct effective research and comply with all the relevant codes of practice governing advertising.

You will also benefit from unlimited, personal support every step of the way from our experienced tutors.

Another copywriting course learner, Matt McAdam, who took the course with us earlier this year, told us: The tutor support went above and beyond. Matt was also impressed at how varied and in depth the course content was.

If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.

COPYWRITING COURSE CERTIFICATION

This copywriting course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP level 4 diploma in copywriting, which is recognised in the UK and beyond. It proves you are a qualified copywriter.

These awards will enable you to apply for copywriting jobs, find freelance work, or use your new skills in the workplace.

COPYWRITING COURSE SUBJECTS

Copywriting Lesson 01: Copywriting basics

  • Examine what a copywriter does, and the qualities they need.
  • Describe different types of copy.
  • Recognise different good and bad copy.

Copywriting Lesson 02: Copy presentation

  • Submit copy to various platforms in recognised formats.
  • Create an industry-standard cover sheet.

Copywriting Lesson 03: Researching your subject

  • Carry out fast and effective internet research.
  • Use the information to improve copy.

Copywriting Lesson 04: Terminology

  • Be aware of specialist copywriting terminology.
  • Locate online glossaries.
  • Translate common terms in to layman’s English.

Copywriting Lesson 05: Industry codes of practice

  • Explain the need for codes of practice within the copywriting industry.
  • State where to find the relevant codes online.
  • Understand what the codes say and how to apply them.

Copywriting Lesson 06: How to write great copy

  • Define the qualities needed to make copy attractive and effective.
  • Explain the need to write with your reader in mind.
  • Explain the importance of good spelling, grammar and punctuation.
  • Define the techniques that apply to most spheres of writing.

Copywriting Lesson 07: Writing effective headlines

  • Explain the qualities of an effective headline.
  • Describe the principles and techniques involved in writing headlines.

Copywriting Lesson 08: Writing effective advertising content

  • Define what an advertising feature is.
  • Explain why advertising features are used and why they can be effective.
  • Explain how to choose original subjects for advertising features.
  • List the writing techniques used to make advertising features effective.

Copywriting Lesson 09: Writing direct mail and email

  • Explain when direct mailshots can be used effectively.
  • Define the qualities that help direct mail copy to have impact and success.
  • Explain how headings can be used effectively.
  • Define how email shots are different and the qualities needed to make effective use of them.

Copywriting Lesson 10: Writing press releases

  • Define the qualities that help press releases to have impact and success.
  • List the occasions when the use of press releases is appropriate.
  • Define the importance of a press letter and when it can be used effectively.
  • Explain the importance of presenting, and sending, press releases correctly.

Copywriting Lesson 11: Writing press advertisements

  • Understand what a press ad is.
  • See the briefing process and your role within it.
  • Work on the four key elements of an ad.
  • How to write a press ad.
  • Write for business to business publications.

Copywriting Lesson 12: Writing for sales and promotion

  • Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
    • Brochures.
    • Leaflets.
    • Sales proposals.
    • Point-of-sale materials (posters, cut-outs etc).

Copywriting Lesson 13: Leaflets and brochures

  • Understand what a brochure and leaflet are and how they compare.
  • See why a business would choose either a brochure or a leaflet.
  • Identify the key elements included in a brochure and leaflet.
  • Write a successful leaflet.
  • Produce a brochure containing the main components.

Copywriting Lesson 14: Writing articles for SEO

  • Explain what an SEO article is and what it is intended to achieve.
  • List the stages involved in writing an SEO article.
  • Demonstrate how to identify key search words.

Copywriting Lesson 15: Using social media and blogs

  • Understand the basics of social media.
  • Discuss the differences and similarities between social media sites.
  • Discuss the copywriter’s role in social media marketing.
  • Explain how to write social media copy.
  • Know what a blog is, and how to start and maintain one.

Copywriting Lesson 16: Pay per click ads

  • Understand what a pay per click advert is.
  • Look at pay per click advertising across the web.
  • Gain an understanding of the importance of Google AdWords.
  • Write an AdWords advert with keyword identification.
  • Help clients with Google AdWords and earn a living.

Copywriting Lesson 17: Newsletters

  • Write and compile a newsletter.
  • Understand what is included in a newsletter.
  • Compile newsletters for a specific audience.
  • Explain the relevance of newsletters to ecommerce.

Copywriting Lesson 18: Brand names and sales presentations

  • Understand how to develop a brand name.
  • Write sales presentations.
  • Find out where outdoor advertising is relevant and how to engage with it.

Copywriting Lesson 19: Finding work and developing your career

  • List strategies for promoting your web presence.
  • Select appropriate ways to start finding copywriting and editing work.
  • Explain how to negotiate fees and tie up details of copywriting jobs.

COPYWRITING COURSE TUTOR: JUSTINE HOLMAN

Our copywriting course tutor is Justine Holman, a professional copywriter and copywriting consultant.

She has written copy for many publications, including Elle, The Express, Chat, Women's Weekly, TV Times and Just 17.

HELP WHEN YOU FINISH

We have a proven track record in helping people find work and establish themselves as successful freelance copywriters.

We give advice on which agencies to join, how to market yourself correctly, and we also help you to devise a step by step plan to help you find clients.

We also provide assistance in helping you with your CV, covering letters and interview preparation for any jobs you apply for.

Who is this course for?

Our copywriting course is for people of all ages and abilities. We've worked with:

  • beginners wanting to become professional copywriters
  • people who need to write effective copy, as part of their job roles
  • individuals looking to improve their writing or copywriting skills
  • marketing teams who need additional training
  • small businesses and freelancers who want to get more clients
  • experienced writers or copywriters looking to refresh or redefine their skills

Our copywriting course has a proven track record, and has helped many people change careers, start their own businesses, get jobs, and freelance work.

Requirements

No previous academic experience or previous qualifications are required for this copywriting course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.

Career path

This copywriting course has an excellent track record for success.

You could be:

  • Using your new copywriting skills in the workplace
  • Delivering high-quality content for a business or organisation.
  • Building your own copywriting agency, and choosing your own hours, clients and projects.
  • Earning up to £33,000 a year, or up to £40 an hour as a freelancer.

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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