Copywriting course (Level 4 Diploma)
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- Tutor is available to students
- NUS card is available to purchase separately
Our accredited copywriting course equips you with the skills you need to become a successful, skilled and in-demand commercial writer.
We teach you to write original, persuasive and engaging content, for web pages, blogs, social media, brochures, adverts and much more!
This course is suitable for both businesses and individuals.
Many leading corporations including Disney, Arsenal FC, Intel, BT, Sony, and Oxfam use our online copywriting course to train their writers. And numerous individuals and businesses testify that it is practical, effective and great value for money.
Organisations have a constant need for a variety of marketing copy, including:
- brochures, leaflets and magazine inserts
- promotional articles and features
- webpages, blog posts and social media content
Our copywriting course teaches you how to handle all of these projects and more.
We teach you all aspects of copywriting so you feel confident marketing yourself to potential clients.
You will learn how to present your copy professionally, conduct effective research and comply with all the relevant codes of practice governing advertising.
You will also benefit from full support every step of the way from our experienced tutors.
At the end of this course, successful learners will receive the ABC awards level 4 diploma in copywriting, and a Learner Unit Summary, which lists the details of all the subjects they have completed as part of the course.
We will also email you the fully accredited CMP Diploma in copywriting, which is an industry recognised qualification that proves you are a qualified copywriter.
These awards will enable you to apply for copywriting jobs, develop your career, or help you find freelance work.
Lesson 01: Copywriting basics
This lesson explores what a copywriter does, defines the qualities of a good copywriter and explains how to recognise good and bad copy.
Lesson 02: Copy presentation and style
This lesson explores the essential points needed to present copy professionally, and defines what comprises an effective cover page.
Lesson 03: Researching your subject
This lesson explains how to carry out fast, effective and targeted internet research, and apply it to copywriting.
Lesson 04: Terminology
This lesson defines specialist copywriting terminology and explains how to find, and use online glossaries.
Lesson 05: Principles of writing great copy
This lesson defines the qualities needed to make copy attractive and explains how to write effective first sentences.
It also discusses why a copywriter needs a clear advance brief to work from, and defines an effective client brief.
Lesson 06: Writing effective headlines
This lesson defines the qualities of an effective headline, explores the different types of headlines and explains the principles and techniques involved in writing them.
Lesson 07: Writing advertising copy and features
This lesson explores advertising features: what they are, why they are used and why they can be effective.
It lists different types of features and explains how to create original and imaginative subjects for advertising features.
It also explores how to build an advertising feature and demonstrates the writing techniques used to make advertising features effective.
It explains where advertising copy is used, defines the qualities that help advertising copy to have impact and success, and shows you how to write advertising copy for a selected market.
Lesson 08: Writing direct mail
This lesson explains when mailshots can be used effectively, the qualities that help direct mail copy to have impact and success, and how headings can be used effectively.
It also explains how to write direct mail for a selected market.
It defines how email shots are different and explores how to make them effective.
Lesson 9: Writing press releases
This lesson defines the qualities that help press releases to have impact and success, and lists the occasions when the use of press releases is appropriate.
It also shows how to write press releases for a selected market and explains the importance of presenting and sending them correctly.
It defines the importance of a press letter and when it can be used effectively.
Lesson 10: Writing for sales and promotion
This lesson explains the techniques used to write promotional copy such as brochures, leaflets, sales proposals and point of sales materials.
Lesson 11: Writing for search engine optimisation
This lesson covers SEO secrets, strategies and myths and explains how search engines work.
Then, it explores the stages involved in writing an SEO article, demonstrates how to identify key search words and explains how to apply these objectives to SEO articles.
Lesson 12: Writing for social media and blogs
This lesson helps you understand social media basics: how they can increase brand recognition and website traffic, improve search ranking, generate leads, increase sales, provide customer support.
It also explores what a blog is and explains how to set up, maintain and grow your own blog.
Lesson 13: Industry codes of practice
This lesson explains the need for advertising codes of practice, how they work and shows where to find the relevant codes online.
Lesson 14: Finding work
This final lesson shows you what you need to do to get copywriting work, including which strategies you can use to promote your web presence and how to negotiate fees and tie up details of copywriting jobs.
Course tutor: Justine Holman
We provide you with an expert personal tutor who will mentor you through the course, mark your assignments, and give you expert advice whenever you need it.
All our tutors are professionals who are still working in their sectors. They will be there to help you every step of the way. And you can contact them whenever you need to.
Our copywriting course tutor is Justine Holman, a professional copywriter and copywriting consultant.
She has experience in running integrated campaigns combining PR, social media and developing content.
She has also written copy for many large publications, including Elle, The Express, Chat, Women's Weekly, TV Times and Just 17.
You study when, and where you want to. The duration of this course is approximately 3 months. You fit your studies around your lifestyle, and study at a pace you're completely comfortable with, it doesn't matter if you take longer than 3 months - there is no expiry date.
Who is this course for?
Our copywriting course is for people of all ages and abilities. We've worked with:
- beginners wanting to become professional copywriters
- people who need to write effective copy, as part of their job roles
- individuals looking to improve their writing skills
- marketing teams who need additional training
- small businesses and freelancers who want to get more clients
- experienced writers looking to refresh or redefine their skills
Our copywriting course has a proven track record, and has helped many people change careers, start their own businesses, get jobs, and freelance work.
No experience or previous qualifications are required for this course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.