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Copywriting Essential Training

Special Gifts: Free PDF Certificate Included | Exam Included

Course Central

Summary

Price
£112 inc VAT
Or £37.33/mo. for 3 months...
Study method
Online
Course format What's this?
Reading material
Duration
11 hours · Self-paced
Access to content
24 months
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price

Overview

This Copywriting course is designed for professionals who want to thrive in their profession. This course covers all the essential skills and knowledge needed to become specialised in this sector. You will learn real life knowledge and expertise from the industry experts and practitioners in this course.

This course starts with the basic knowledge of Copywriting and gradually shares expertise knowledge. In this course you will get a complete idea of Copywriting with key concepts, strategies regarding use of it and in-depth knowledge. This course is completely an online course. You can access this course from any part of the world with just a smart device and the internet.

By the end of this course, you will get complete knowledge and marketable skills. This course also comes with a certificate, which will add extra value to your resume and help you stand out in the job market. In short, This Course is the perfect course to fast-track your career. So what are you waiting for? Enrol in this course today!

What you will learn from this course?

  • Learn what are the roles of a copywriting professional
  • What are the key fundamentals of copywriting?
  • Learn the basics of persuasive writing
  • Know the major elements of copywriting
  • Learn specific methods you use to convince a reader
  • You will Know the psychological Hacks to Inspire Your Copywriting Techniques
  • Learn important skills that copywriters need to be successful
  • Learn what grabs people's attention in advertising
  • You will learn lots of Hints and Tips of copywriting

Why Choose this course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self paced learning and laptop, tablet, smartphone friendly
  • Tutor Support

And you will also get these gifts

  • Free PDF Certificate
  • Lifetime Course Access

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

***Course Curriculum***

Introduction to Copywriting

  • The role of copywriters
  • Writing with purpose
  • Where you find copywriters
  • Copywriters as communicators
  • Creating an emotional response
  • Understand your product
  • Knowing your audience
  • Mastering the language
  • Sharpening your style
  • Rules and restrictions
  • Create effective copy
  • Advertising around the world

Essentials

  • What is copywriting?
  • Benefits
  • Focusing on the customer
  • Negative benefits
  • Unique Selling Points (USPs)
  • Relevant attention
  • Honesty

Tone

  • Tone of voice
  • Taking the right attitude
  • Writing like you talk
  • Writing for ‘Customer A’

Elements

  • Headlines and slogans
  • Structure
  • Company taglines
  • Metaphors and similes
  • Calls to action
  • Case studies

Persuasion

  • Linking
  • Social proof
  • Consistency
  • Authority
  • Scarcity
  • Reciprocity

Psychological techniques

  • Decision making biases
  • NLP techniques
  • Weasel words

Essential Copywriting Skills

  • Direct Mail
  • Bullet Points
  • Offers

Attention-Grabbing Advertisements

  • Introduction to Advertisement
  • Types of Ads
  • Writing Good Ads
  • Ad Slogans

Online Copywriting

  • Webpage
  • Social Media
  • E-Zine
  • Adword

Hints and Tips

  • Six ways to improve your copywriting
  • Ten ways to beat writer’s block
  • Ten tips for freelance copywriters

Certificates

Course Central is proud to offer a Certificate of Completion to all who complete courses successfully. Course Central tracks the learner’s course progress. However, the learner is responsible for validating the completion and understanding of the course. All Certificates of Completion can be validated from the Course Central website using the validation code.

Transcripts

A Transcript for the course with completed module details can be requested for as little as £4.99. Please note that all course Certificates and Transcripts will be titled as published on the Course Central platform.

Who is this course for?

This course is ideal for those who work in or aspire to work in the following professions:

  • Entrepreneurs,
  • Digital marketers,
  • Facebook marketers,
  • Affiliate marketers
  • Facebook admins,
  • Facebook editors,
  • content creators,
  • Creative Writers,
  • Advertisers

Requirements

To complete this course, there is no previous experience required. You just need to have basic knowledge understanding English and internet connection.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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