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- Certificate of completion - Free
- Tutor is available to students
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Writing matters more than you think. But if you're finding it tricky to get your message across at work, or you want to understand more about how to write more effectively, then this course is for you.
In a world of mass instant communication, emojis, web and text-speak, getting your message, brand and personality across through the written word is more important than it’s ever been.
Run by Max Vinall, our very own Creative Director and ex-Head of Copy at Jellyfish, this one-day course is split into four key sections.
We'll look at the basics of Copywriting, Branding, the Brief, Tone of Voice, Email creation and the Strapline.
We'll walk you through what makes a good copywriter, cover off basic writing terminology and how great copy really works. We'll even work together to create our own brand from defining its Brand Essence to its Values to its Personality.
But in everything we do, in every challenge and exercise, we'll work together (and have a lot of fun doing it).
Our Copywriting, Branding & Tone of Voice course is available at our training centre in The Shard, London. We also offer private training courses which can be tailored to your business needs.
Digital certificate - Included
On this course, we take a closer look at the job copy and copywriting does and why it matters. We’ll show that powerful content can transform how and what you communicate from ads to email, from social to print (and everywhere in-between).
We cover how to avoid common typographic errors, the hell that is the apostrophe, and work through some fiendishly enjoyable proofing and copy tests. At the end of the day, you’ll leave feeling fired up and inspired about your writing abilities - and eager to implement them straight away.
What will I learn?Upon completion of this course you’ll have gained the skills to:
Why should I take the course?If you want to understand more about brands, the value of copywriting and how to create better content yourself through practical exercises - and have some fun doing it - then this is for you!Course OverviewCopywriting
The Brief
The Brand
Tone of Voice
Emails
If you want to understand more about brands, the value of copywriting, and learn how to create better, clearer, sharper content yourself - and have some fun doing it - then this course is made for you.
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