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Content Marketing

Allumno

Summary

Price
£499 inc VAT
Finance options

BACS Payment, Credit Card acceptable
Study method
Distance learning
Duration
2 days · Self-paced
Qualification
Allumno Certificate of Participation
Awarded by Allumno Ltd (Courses will be classroom based, location flexible)
Additional info
  • Tutor is available to students

Overview

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Description

We are a team of business experts each with over 20 years real world experience in their respective fields. Our courses are brought alive through this rich experience all delivered within a structured format.

We are passionate about the digital economy and the ubiquitous influence it has on every aspect of human life. The pace of digitization is alarmingly fast and this means positive changes such as increased productivity and product innovation, increased risks around data security and skill gaps within organisations.

Our mission is to bridge this skills gap and enable our customers with the right training, insights and capabilities to be successful in competing in the growing digital economy.

Course Outline

  • Create a content marketing strategy and framework
  • How to identify what makes good content
  • What different types of content types and how to create them
  • Pull together a content library from current resources
  • Identify the best content marketing mix for your business
  • How to use multiple channels for content marketing – Email, blogging etc
  • Use content marketing to generate leads
  • Use marketing automation to nurture your leads for conversion
  • How to use content marketing to encourage user generated content
  • Create your own content marketing plan
  • Tracking and measuring success

Outcome

Once you have completed this course, you will be fully prepared for exploiting a growing phenomenon in marketing and gain competitive advantage over your competition. Your company will be perceived as a trustworthy value added company this will fuel the referral marketing of your business, drive loyalty and increase profits

Who is this course for?

Who should attend this course: Marketing Managers, Dept Heads, Directors

Requirements

Managerial Experience, A curious and can-do attitude

Career path

Completing this course and putting into effect some of the key learning points, will ensure that candidates deliver positive change to their organisations, they will typically be earmarked for additional responsibility and promotion.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Content marketing, Marketing
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