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Competitive Advantage: Using Information to Gain a Competitive Edge

FutureLearn

Summary

Price
Free
Study method
Online
Duration
2 weeks · Self-paced
Qualification
No formal qualification

Overview

Learn how companies like Apple, Facebook and Google use information as a competitive edge and how you can use the same principles.

Description

Apple, Facebook and Google are three of today’s most vibrant companies. And they have something in common: they understand that the value of their business is built on what they know about their business and their customers, and this gives them their competitive advantage. Information is the key to contemporary business success.

Learn how information can give you a competitive edge

This online course looks at the value of information to businesses and how using what you know can give you a competitive advantage. You will:

  • explore entrepreneurial spirit and find out how to elevate yourself above the competition
  • examine case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • analyse your own situation and develop the confidence to make decisions that lead to you achieving your personal goals
  • discuss with fellow learners your own competitive nature and the ethical implications of having an information advantage
  • understand the elements that set your business apart and how to use this knowledge to stay ahead.

Learn from the business experts

Deakin University’s Business School is a global leader in business and management education. Its online MBA is ranked in the top 20 in the world and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). A hallmark of excellence, AACSB accreditation is awarded to business schools that meet strict standards of quality, academic and professional excellence, and the most recognised form worldwide of professional accreditation an institution and its business programs can earn.

Take your learning to the next stage

This course is a free introduction to a Deakin University postgraduate degree in Information technology and Cyber security which can be done studied wholly online on FutureLearn

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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