Skip to content

Cold Calling With Confidence On-Site Tailored CPD Accredited

Powercall Global Training


Enquire to get more info on pricing
Finance options

Bank Transfer.

Fee includes one month's Free Coaching Hotline on successful completion of the...

Study method
7 hours · Part-time
No formal qualification
7 CPD hours / points
Additional info
  • Tutor is available to students

5 students enquired about this course

Add to basket or enquire


The primary objective of our cold calling training courses is to ensure you walk away a better, more confident telemarketing professional.

There is much more to telemarketing than following a script – which, although an important part of the process, has nowhere near the same level of impact on your success as a telemarketer as other factors do. This course focuses on improving the whole range of your telemarketing skillset, helping you to identify and, ultimately, close more leads.

CPD Value 7 Hours (On-Site)


7 CPD hours / points
Accredited by The CPD Standards Office

Course media


The course is split into three distinct parts to mirror each stage of the telemarketing process:

  • Before the call
  • During the call
  • After the call

Before the call

The first stage of the course focuses on the preparation in advance of a call. It should come as no surprise that correctly preparing for a call significantly increases your chance of success, and we dive into the fundamentals here, including:

  • Mental attitude: Cultivating a calm mind and positive attitude, dealing with any personal obstacles
  • Script preparation: Take your script writing up a few gears by learning what really makes a powerful and captivating script. Then put this into practice through the creation of your own script, and role playing. This part of the course includes one on one coaching on the essentials of script delivery: pace, tone, intonation, and pitch.
  • Objection handling: Understand why leads may object to begin with, and how to manage an objection in order to overcome obstacles.

During the call

The middle part of the course looks at everything required to conduct the perfect sales call, including:

  • Getting past the gatekeeper
  • Handling prospects: Powerful questioning techniques, welcoming questions back, tailoring answers, identifying pain points, using assumptive closing

After the call

The final part of the course looks at an oft-neglected stage; what to do after the call finishes. This includes training on:

  • Following up
  • Measuring and targeting
  • Motivation and nurturing leads

The afternoon component of the course involves one-to-one coaching with attendees during live phone calls. Guidance and feedback will be given as necessary.

*Fee includes one month's Free Coaching Hotline on successful completion of the course where attendees can contact us for further assistance and guidance as necessary by email, phone or Skype.

Who is this course for?

Classes can be tailored to fit the skills and experiences of the delegates attending, meaning that this course is perfect for everyone from experienced sales professionals looking to “top-up” on their existing skillset, to beginners looking to gain a head start in the industry.


This course is available to everyone, regardless of background and qualifications. There are no requirements other than that delegates must be proficient in English.

Career path

This course is useful for the following careers:

Sales Professionals

Marketing Professionals

Telemarketing Executives

Business Development

Questions and answers


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.