CMS – Content Management System and Marketing training course.

CMS – Content Management System and Marketing training course

• 5+ Hours OF HD VIDEOS
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• Practical SKILLS DEVELOPMENT
• Accelerate YOUR CAREER
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• Technical support
• Mobile App Access

A content management system (CMS) is used to manage the content on a website. A CMS, typically, has two elements: content management application (CMA) and content delivery application (CDA). CMA elements allow the writer or content manager, who may not know the hyper text markup language (HTML), to create, manage, modify, add or remove content from a website, without any need of a webmaster. The CDA, on its part, compiles the information and updates it on the website. CMS systems may vary. But most of them include web-based publishing, editing and formatting, managing, indexing, searching, revision, and retrieval mechanisms.

The web-based publishing feature of a CMS allows individuals to use templates approved by the company, as well as wizards and several other tools for creating or modifying content over the internet. The format management feature of a CMS, allows documents, including scanned papers and legacy electronic documents, to be converted to the portable document format (PDF) or HTML. The revision control feature, on its part, allows content to be restored to an earlier version or updated to a newer version.

Indexing, search, and retrieval, is another key feature of a CMS. The CMS mechanism indexes all data within an organization. You can search data using keywords, which the CMS retrieves and displays on your computer screen.

Some CMS also provide tools for customized marketing. It’s the ability of a website to structure its content and advertising to a particular visitor’s characteristics, using the information given by the user or collected by the site (like a user’s page sequence pattern). For instance, if you search for “digital cameras” on Google, the advertising banners in the resultant pages, will advertise businesses selling digital cameras, instead of those selling sports equipment.

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CMS – Content Management System and Marketing training course

There are a couple of factors to be considered before a company decides to invest in a CMS. First, the company’s size and geographical dispersion should be considered, particularly if it’s spread across many countries and continents. Transition to CMS, for such companies, is usually difficult. Secondly, the diversity of electronic data forms used in an organization is important. If the company uses graphics, text documents, audio, video and diagrams for conveying information, the content could be more difficult to manage.

What is content marketing?

To begin with, content marketing is a strategic approach, focused to create and distribute relevant, valuable and consistent content for attracting and retaining a particular target audience. The ultimate goal of content marketing is to trigger profitable customer action. The intention is to enhance or change consumer behavior. It’s a continuous process that can be integrated into your overall marketing strategy. It focuses on owning the media, not renting it.

Content marketing, in simpler words, is the art of communicating your customers and prospective buyers sans any effort of selling. It’s non-interruptive marketing where instead of pitching for your products and services, you deliver information which makes your consumers more aware and intelligent. The essence of content marketing strategy is that if you, as a business, deliver valuable, updated, and consistent information to customers, they would reward you with revenues and loyalty.

Content marketing is used by several big multinational companies, including Microsoft, Cisco, John Deere, and others. It’s also developed and carried out by small businesses and proprietorship firms.

A working knowledge of computers and the internet is the main requirement for this course. Some advanced knowledge about how search engines work will be an added advantage, along with social media and online marketing.

Anyone who wants to pursue a career in content management and marketing can take this course. With the internet boom around the world, and companies eager to make their presence felt on the web, content management offers a rewarding career. The course is mainly aimed at students, professionals, content writers, marketers, medium and small sized business owners, and just about anyone who wants to know about content management and marketing.

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