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CAM Diploma in Marketing Communications

Professional Academy

Summary

Price
£1,698 inc VAT
Finance options

Payment plans are available on full courses for students based in the UK. Payments can be made...

Study method
Distance learning
Duration
15 months · Self-paced
Qualification
Diploma in Marketing Communications
Awarded by The CAM Foundation (CAM)
Additional info
  • Tutor is available to students

Overview

An in-depth qualification that explores the marketing communications mix and its application for building customer relationships and brand development including characteristics, strategies and constraints.

Description

Courses prices listed are inclusive of VAT but all CAM and CIM courses are subject to institute administration and membership fees. Please contact Professional Academy or the CIM for more details.

WHAT WILL YOU LEARN?

  • Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
  • Demonstrate the skills needed to devise, execute and analyse a PR plan
  • Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database
  • Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
  • Understand the role and the importance of integrating all media (including digital) in effective marketing

QUALIFICATION STRUCTURE

Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s marketer.

The Marketing Communications Qualification consists of five modules.

  • Marketing Consumer Behaviour
  • Public Relations
  • Direct Marketing & Sales Promotions
  • Advertising
  • Integrated Media

There are a number of CAM Foundation exemptions available for those who have previously completed a marketing qualification. Please contact our Sales & Admissions team for further information on this.

HOW LONG WILL IT TAKE?

The five modules studied through the complete learning package method will typically take around 15 months to complete, although you can choose to study at a faster or slower pace to suit your requirements.  You have two opportunities throughout the year (June and December) to submit and sit your assessments.  We commit ourselves to support our students for up to a maximum of two years.

Who is this course for?

Ideal for anyone who wants to develop their marketing career and specialise in marketing communications. As well of those currently working in a MarComms role

Requirements

MARKETING COMMUNICATIONS DIPLOMA ENTRY REQUIREMENTS?

You will need to meet at least one of these criteria:

  • suitable competence in a marketing or Marketing Communications related role
  • hold any recognised UK degree or equivalent level 5 qualification
  • relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing)

Career path

Those looking to progress into a Marketing Communications role or looking to fill certain skills gaps whilst working in a Marketing Communications role.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing
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