Business Pricing Strategies

No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup will fail. Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

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Have you ever wanted to start a business selling a product or service? One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup, the owner must generate enough revenue to not only cover the costs of running the business but also bring in a surplus, which is the business’s profit.

No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup will fail. Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

If you’re thinking about starting a business, this course will start you on the path to planning and executing a smart, future-focused price point that will set your business on the path to a workable profit margin.

• Anyone who wants to start a business but would like more information about pricing
• Those who have already started their business, but feel that their pricing is not optimal
• Managers or leaders of small businesses
• People who are looking to increase their small business knowledge and skill set
• Anyone interested in all aspects of creating and successfully running a small business

This Business Pricing Strategiescourse is open to all, with no formal entry requirements.

• Confidently price the services and goods in your business
• Focus on other aspects of your business, knowing that you have the correct skills to set prices
• Assist other businesses with their pricing strategies
• Share the benefits of your knowledge in a consultancy

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