Business Marketing - Advanced Level 7

Business Marketing

Diploma in Business Marketing QLS Level 7. Additional CPD Accredited Business Marketing Certificate with 170 CPD points available with no extra study. This Business Marketing course comes with easy to understand e-learning study materials.

Business Marketing endorsed Certificate of Achievement a small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This Marketing and Sales (Level 2) course will show you how to get maximum exposure at minimum cost.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Quality Licence Scheme

This Business Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Business Marketing

Business Marketing Course Syllabus

This Business Marketing course consists of the following units:

Business Marketing- Unit 1 - Marketing: An Overview

This Business Marketing unit covers the following topics:

• Marketing Concept
• Production Concept
• The Marketing Mix

Unit 2 - What is a Marketing Environment?

This Business Marketing unit covers the following topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors

Unit 3 - Markets and Market Segmentations

This Business Marketing unit covers the following topics:

• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets

Unit 4 - Consumer Behaviour

This Business Marketing unit covers the following topics:

• Meaning of Consumer Behaviour
• Cultural Factors
• Consumer Buying Process

Unit 5 - Market Research

This Business Marketing unit covers the following topics:

• The Research Process
• Approaching Respondents
• Interview Technique

Unit 6 - Marketing Planning

This Business Marketing unit covers the following topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies

Module 7 - Story Marketing for Small Business

This Business Marketing unit covers the following topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.
• Connecting with Customers
• Connecting with Customers

Unit 8 - Promoting a Marketing Webinar

This Business Marketing unit covers the following topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.

Unit 9 - Understanding Creativity & Innovation

This Business Marketing unit covers the following topics:

• Creativity and Innovation
• Individual Creativity
• Developing the Right Environment for Creativity
• Tips for Building Your Own Creative Environment

Unit 10 - Individual and group innovation techniques for creativity

This Business Marketing unit covers the following topics:

• The RAP Model
• Understanding Mind Mapping
• Creating a Mind Map
• Metaphors and Analogies
• The Nine Intelligences

Unit 11 - Techniques for Maximum Sales

This Business Marketing unit covers the following topics:

• What is Motivation?
• Supervising and Motivation
• Why is Motivation Important?
• Identifying Motivators
• Motivational Theories

Unit 12 - Building Relationships and Getting the Sale

This Business Marketing unit covers the following topics:

• Customer Focused Selling
• Communication Skills for Relationship Selling
• Plus more

Unit 13 - Creating a Powerful Sales Presentation

This Business Marketing unit covers the following topics:

• Key Elements of Business Proposals
• Preparing for a Presentation
• Plus more

Unit 14 - Tactics for Overcoming Sales Objections

This Business Marketing unit covers the following topics:

• Observation Skills
• Handling Customer Complaints
• Overcoming Objections
• What are Objections?
• Handling Objections
• Universal Strategies

Unit 15 - Understanding body language to make more sales

This Business Marketing unit covers the following topics:

• Understanding Body Language
• Understanding Facial Expressions
• Creating Relationships
• Voice Characteristics

Unit 16 - Using Social Media for Marketing

This Business Marketing unit covers the following topics:

• What is Social Media?
• Developing a Social Media Plan
• Building Your Social Media Team
• Using Social Media for Marketing Plans

Unit 17 - Brand Building Through Social Media

This Business Marketing unit covers the following topics:

• An Introduction
• Creating Brand-Focused Messages
• Plus more

Business Marketing Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Business Marketing Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress

Business Marketing

Business Marketing

There is no particular entry requirement.

Option 1

Business Marketing Diploma QLS Level 7 endorsed by Quality Licence Scheme

Certificate Fee: £170 + postal charges

Option 2

Business Marketing Diploma issued by OHSC

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£150 + postal charges

*Postage Charges: National £9, International £15

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