Business : Building a Marketing Plan and Sales Strategy
Business : Building a Marketing Plan and Sales Strategy | CPD Accredited | 10 CPD Points/Credits
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Business Building a Marketing Plan and Sales Strategy
A marketing plan is a blueprint or a complete document which sketches out the business advertising and marketing efforts for coming year and expresses the business activities for accomplishing particular marketing goals within a set time frame.
Marketing plan is a kind of road map which provides guidance or direction toward reaching the business goals it also supports the business objectives and business strategy.
Plans are important part of sales strategy that develops a good position of the brand or product of an organization to attain competitive advantage. Successful strategies assist the sales force to focus on the target market consumers and to make a meaningful communication in relevant ways.
The unit provides a comprehensive introduction of marketing, consumer and market analysis and describes the SWOT Analysis. It also illustrates the leveraging social media and various types of logos including a look at the concept of branding 101 and developing brand name.
On the completion of this unit learners will be able to to identify how to analyze the competition and how to analyze distribution channels.
CPD
Course media
Description
Business Building a Marketing Plan and Sales Strategy
Objectives
After the completion of this course learners will be able to:
- Create a product development plan, marketing plan, & sales strategy
- Identify ways to protect your intellectual property
- Describe effective ways to brand your product
Program Content
Lesson(s)
Introduction to Building a Marketing Plan and Sales Strategy
Topics
- Introduction to Marketing
- Consumer and Market Analysis
- Analyzing the Competition
- SWOT Analysis
- Analyzing Distribution Channels
- Creating a Marketing Plan
- Leveraging Social Media
- Branding 101
- Developing Your Brand Name
- Types of Logos
Course Benefits
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with CPD Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress
Who is this course for?
Business Building a Marketing Plan and Sales Strategy
• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business
Requirements
Business Building a Marketing Plan and Sales Strategy
This is a standalone course and assumes no prior knowledge.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
