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Behavioural UX Psychology workshop by The School of UX

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

The School of UX

Summary

Price
£299 inc VAT
Or £49.83/mo. for 6 months...
Study method
Online + live classes
Course format What's this?
Video
Duration
5 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

What we'll cover

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way.

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all

Who is this course for?

Everyone is welcome. Over 3000 students from different backgrounds and companies attended our courses — complete beginners, graphic designers, UX & UI designers, developers, PMs, BAs, marketers.

Requirements

No previous design background required. We'll teach you everything you need to know.

Career path

UX & UI design industry is booming and you're definitely in the right place with us. You’re not on your own after the course – you get further support with our one-to-one mentoring. You can book for additional mentoring sessions over Zoom, where we review your portfolio, give career tips, prepare you for upcoming interviews and answer design related questions – all to help you grow.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Design, Product design, UX
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