Basic online Advertising Course

Essentially, the first goal of advertising is to get sales and profits; the second is to get attention in the right market from the target audience. The ad should be interesting enough and enticing enough to create a desire or a need for the ad viewers or listeners to buy the product, try it, and buy it again.

There are different advertising strategies available, but one must carefully study and pay careful attention to detail in selecting the best means to advertise a given product.

The choice of media in advertising is also dependent on your target audience or target market. A certain media’s popularity doesn’t mean that using it will guarantee success, especially when the target audience doesn’t use or utilize that media at all.

In advertising a product, the value of the product should be well communicated. The advertising message should also call customers to act like head to the website, call a friend, or text a code, so they can remember the brand.

At the end of this course, students shall learn how to: (1) understand the basic principles of advertising; (2) advertise for a small business; (3) determine pricing; and (4) utilize the different kinds of advertising.

To achieve these goals, this course shall make use of interactive materials to present the concepts of the topics to be discussed. Assessments shall be done after the entire course to check for knowledge retention and understanding.

Course Overview

• Unit 1 – Introduction to Advertising
  • Types of advertising
  • Buying and selling
• Unit 2 – Advertising For the Small Business
  • Good advertising
  • Advertising agencies and organisations
• Unit 3 – Media
  • Various media
  • Outdoor advertising
• Unit 4 – Prices
  • Budgeting and costing
  • The media plan
• Unit 5 – Making The Advertisement One
  • The ad design
  • The printing process
• Unit 6 – The Agency
  • The boutique agency
  • DIY advertising
• Unit 7 – Different Kinds Of Advertising
  • Below-the-line advertising
  • Sales promotion
• Unit 8 – Public Relations
  • Defining public relations
  • Writing a press release
• Unit 9 – Controls
  • Laws affecting advertising
  • Self-imposed control and other external controls

Certificate

Upon successful completion of this course, students will be awarded an IOLEN Certificate of Achievement from IOLEN Accreditation. This should help validate their learning experience and skill, and can be used as a resume builder.

Course Format

This course is divided into several modules and is delivered online through our interactive learning management system. Students are given access to the learning portal where they can access the course 24/7. This gives them complete control over the pace of their learning while also enabling them to study from home, in their offices or from a laptop while traveling.

Course Duration:

Normative or minimum period of study to complete this is 45 hours. Take note that this is only an estimate. The duration of completing the course still depends on the learner’s pace and ability to absorb information. Additionally, as the course is delivered online, learners have the options to divide and study the course in multiple session or go through it one go.

Learners will be given full access to this course for 12 months from the date of enrolment. During this period, learners are given the flexibility to complete the course at anytime.

• Allow you to keep up to date on the aspects of your career
• Give you an insight into your chosen career path
• Fill in the gaps of any knowledge you may not have
• Enhance your resume
• Show you are a committed learner

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