- Tutor is available to students
- TOTUM card available but not included in price What's this?
BA (Hons) Business Management (Marketing)
The University of Law Business School
Summary
Location & dates
14 Store Street
London
WC1E7DE
United Kingdom
Overview
The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.
FREE MASTER'S: We are delighted to offer our existing and future Business School students the opportunity to undertake a FREE business Master's course on successful completion of their undergraduate degree. This is truly unique as we are the first and only university in the UK to offer a free Master's course based on your progression alone. It is our commitment to ensuring that we equip our students to take on the challenges of an increasingly competitive business world.
Qualification
Description
YEAR ONE
- Essentials of Management
- Academic and Professional Studies
- Principles of Marketing
- Accounting and Finance
- International Business Environment
- Managing and Leading People
YEAR TWO
COMPULSORY
- Leading Change
- Corporate Responsibility in a Global Context
- Economics and Global Trade
- Personal and Professional Development
ADDITIONAL (TWO COMPULSORY PATHWAY MODULES)
- Customer Behaviour
- Marketing Communications in the Digital World
YEAR THREE
COMPULSORY
- Sector Specific Project or Sector Internship
- Global Leadership
- Strategic Management
- Creativity, Innovation and Entrepreneurish
COMPULSORY PATHWAY MODULE
- International Digital Marketing
Who is this course for?
The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas
Requirements
Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).
Career path
This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.
Questions and answers
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.