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B2B Sales & Marketing

Advanced Learning Materials | Certificate Accredited by CPD | Lifetime Access | 24/7 Expert Tutor Support

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£12 inc VAT
Study method
1 hour · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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In the bustling realm of business, imagine the frustration of missed opportunities, the agony of misaligned strategies, and the pain of not being able to effectively connect with other businesses. The world of B2B Sales & Marketing is both a challenge and a gateway to success. If you've ever felt the ache of not understanding your B2B buyers, if you've yearned to master the art of creating effective B2B marketing strategies, and if you've longed to forge strong connections with other businesses on a global scale, then you're not alone. The importance of navigating this intricate landscape cannot be overstated – it's about unlocking doors to prosperous partnerships, cementing a foothold in the market, and skyrocketing business growth.

Introducing the compass to your B2B success: B2B Sales & Marketing. This course isn't just about learning the ropes; it's about mastering the dance of B2B relationships. From decoding the intricacies of B2B buyers to crafting winning marketing strategies, you'll immerse yourself in a curriculum that covers sales and marketing alignment, lead generation, sales techniques, management, and nurturing valuable customer relationships. Whether you're a seasoned professional or a budding entrepreneur, this journey will equip you with the skills and insights needed to excel in the dynamic world of B2B. Seize the reins of your B2B destiny and embark on a transformational learning adventure today. Your B2B success story starts here.

Learning Outcome

By the end of this course, you will be able to:

  • Develop targeted B2B marketing strategies to engage specific industries.
  • Employ effective lead generation techniques to attract potential clients.
  • Create compelling B2B sales pitches tailored to different business needs.
  • Implement relationship-building tactics to foster long-term client partnerships.
  • Utilise data-driven insights to optimise B2B sales and marketing campaigns.
  • Navigate challenges in the B2B sales cycle and overcome objections.
  • Collaborate cross-functionally to align sales and marketing efforts.
  • Employ negotiation skills to secure profitable B2B deals.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Here is the Curriculum of the Course

  • Module 01: Introduction to B2B Sales and Marketing
  • Module 02: Understanding the B2B Buyer
  • Module 03: Creating A B2b Marketing Strategy
  • Module 04: Sales And Marketing Alignment
  • Module 05: Building A B2b Sales Team
  • Module 06: B2b Lead Generation
  • Module 07: B2B Sales Techniques
  • Module 08: B2b Sales Management
  • Module 09: Customer Relationship Management
  • Module 10: Global B2b Sales And Marketing

Here is What You Will Learn from this Course

Module 01: Introduction to B2B Sales and Marketing

You will gain an understanding of business-to-business (B2B) sales and marketing, and their significance in the corporate landscape.

Module 02: Understanding the B2B Buyer

You will learn about the characteristics, motivations, and decision-making process of B2B buyers.

Module 03: Creating A B2B Marketing Strategy

You will develop the skills to create a comprehensive B2B marketing strategy that aligns with business goals and targets.

Module 04: Sales And Marketing Alignment

You will understand the importance of aligning sales and marketing efforts to enhance efficiency and drive business growth.

Module 05: Building A B2B Sales Team

You will explore strategies for building and managing an effective B2B sales team, fostering productivity and results.

Module 06: B2B Lead Generation

You will discover techniques for generating quality leads in the B2B context, fueling sales pipeline growth.

Module 07: B2B Sales Techniques

You will learn advanced B2B sales techniques and approaches to build relationships, overcome objections, and close deals.

Module 08: B2B Sales Management

You will acquire skills in managing B2B sales processes, tracking performance, and optimising sales operations.

Module 09: Customer Relationship Management

You will grasp the significance of customer relationship management (CRM) in B2B sales and strategies to nurture client relationships.

Module 10: Global B2B Sales And Marketing

You will explore the complexities of global B2B sales and marketing, understanding cultural nuances and expanding market reach.

Who is this course for?

  • Sales professionals aiming to excel in B2B environments.
  • Marketing specialists seeking to enhance B2B strategies.
  • Business owners targeting other businesses as clients.
  • Individuals interested in the intricacies of B2B sales and marketing.
  • Professionals looking to strengthen their negotiation and relationship-building skills.


No formal entry or relevant experience is required for this course!

This training is open to everyone who is willing to learn. All you need is –

  • A smart device that has a constant internet connection
  • A strong desire to learn the topic
  • And being over the age of 16

Career path

Here are a few careers you can opt for:

  • B2B Sales Representative (£20,000 - £45,000)
  • B2B Marketing Specialist (£25,000 - £40,000)
  • Business Development Manager (£30,000 - £55,000)
  • Account Manager - B2B (£25,000 - £45,000)
  • B2B Sales Manager (£35,000 - £70,000)

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