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B2B Sales & Marketing

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£19.99 inc VAT
Study method
Online, On Demand What's this?
1.3 hours · Self-paced
No formal qualification
10 CPD hours / points
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Conquer the global B2B market with our comprehensive course. Uncover the secrets of winning the hearts and minds of B2B buyers, creating effective marketing strategies, aligning sales and marketing efforts, and building a high-performing sales team. Generate leads, master sales techniques, and excel in managing customer relationships.

Discover the art of B2B Sales & Marketing through engaging stories and practical insights. Explore the essentials of B2B buyer behaviour, design winning marketing strategies, and optimise sales and marketing alignment. Develop a top-notch sales team and master lead generation techniques. Learn the art of effective B2B selling and enhance your sales management skills.

Gain expertise in customer relationship management and unlock opportunities in global B2B sales and marketing. Enrol now to unlock your potential in the lucrative world of B2B Sales & Marketing.

Learning Outcomes:

After completing this course, you will be able to:

  • Strategise and execute impactful B2B marketing campaigns.
  • Build and manage high-performing B2B sales teams.
  • Generate qualified leads and maximise sales opportunities.
  • Foster long-lasting customer relationships in the B2B space.
  • Expand your global reach and excel in B2B sales and marketing.


10 CPD hours / points
Accredited by CPD Quality Standards


1h 20m

Course media


This course contains the following curriculum:

  • Module 1: Introduction to B2B Sales and Marketing
  • Module 2: Understanding the B2B Buyer
  • Module 3: Creating a B2B Marketing Strategy
  • Module 4: Sales and Marketing Alignment
  • Module 5: Building a B2B Sales Team
  • Module 6: B2B Lead Generation
  • Module 7: B2B Sales Techniques
  • Module 8: B2B Sales Management
  • Module 9: Customer Relationship Management
  • Module 10: Global B2B Sales and Marketing

Who is this course for?

  • Sales professionals looking to excel in B2B markets
  • Marketing executives aiming to boost B2B brand awareness.
  • Business owners seeking to optimise their B2B sales strategies.
  • Entrepreneurs venturing into the B2B landscape.
  • Graduates aspiring to enter the dynamic field of B2B sales and marketing


No formal entry requirements exist for the B2B Sales & Marketing course, which is open to everyone.

Career path

  • Sales Executive (£30,000 - £80,000).
  • Marketing executives (£25,000 - £60,000).
  • Business CEOs (£40,000 - £100,000).
  • Entrepreneurs (£35,000 - £90,000).
  • Aspiring Graduates (£20,000 - £35,000).

Questions and answers

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Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.


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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.