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B2B Marketing - ABM Essentials Virtual Classroom Training

Your essential, practical overview of how ABM works and how to adopt and deliver it successfully

B2B Marketing

Summary

Price
£449 inc VAT
Or £74.83/mo. for 6 months...
Study method
Online + live classes
Duration
6 hours · Part-time or full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Join us for our 2 day live virtual classroom training on the:

  • 23rd-24th September 2-5pm
  • 9th-10th November 2-5pm

You will be able to interact with the trainer and other delegates, just like you are in the classroom!

Course media

Description

Done correctly, ABM is a hugely effective sales and marketing strategy.In fact, 87% of marketers using account-based marketing say it delivers the highest ROI in their mix.

This 2 day online Account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 250 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years. ABM Essentials does exactly what is says on the tin. It will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales.

What you will learn

The ABM Essentials will give you a complete grounding in ABM and how to get it up and running in your organisation. You’ll learn:

  • How to pitch ABM to your organisation
  • How to get executive buy-in and sales engagement
  • How to segment and select accounts
  • The six-stage ABM process for 1:1, 1:Few and 1:Many ABM programmes
  • How to use research & insight effectively
  • How to develop your strategy & messaging
  • How to measure your ABM programme effectively

Toolkits and Key Takeaways

All participants will receive the 100+ slide deck with all the content covered over the course of the two 3-hour training sessions. This includes:

  • The account selection template
  • The six-stage process for all three types of ABM (1:1, 1:Few and 1:Many)
  • Guideline agendas for ABM scoping, strategy & messaging workshops
  • Recommended research & insight structure
  • Several case studies of successful ABM programmes

Certification

Getting certified for the time you dedicate to upskilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile

Who is this course for?

Target audience

The ABM Essentials is ideal for anyone starting on their ABM journey and looking to implement ABM in their organisation for the first time. It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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