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B2B Business Development & Sales Training - CPD Certified

Free Course: Business Etiquette | Free Ebook | Lifetime Access | Easy Refund



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Offer ends 30 April 2024
Study method
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10.7 hours · Self-paced
No formal qualification
  • CPDQE Certificate on Business Development & Sales - Free
  • Reed Courses Certificate of Completion - Free
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Understand B2B Business Development & Sales - CPD Certified

Advance your career with a thorough understanding of B2B Business Development and Sales. Master the art of lead generation, delve deep into the nuances of cold calling, and harness the power of effective sales frameworks. Embrace the future of Business Development and Sales with our comprehensive course.

Performance Metrics:

  • Delve into the essence of B2B Business Development, grasping its foundational principles and its role in market dynamics.
  • Master the art of creating a robust Business Development plan, integrating leading strategies and recognising organisational hierarchies.
  • Learn Sales techniques that drive lead sourcing, employing cold emails, LinkedIn, and other platforms.
  • Dive deep into Sales best practices, from CRM setup for effective lead tracking to quality prospect evaluation.
  • Develop Sales-driven email content that aligns with conversion objectives, ensuring better customer response.
  • Deepen your understanding of the Sales journey, from initial contact through to closing, ensuring smooth customer transitions.
  • Embrace the challenges of Sales cold calling, decoding its psychology and strategies for better conversion rates.
  • Familiarise yourself with tools vital for B2B Business Development, including email automation, booking systems, and more.
  • Harness the power of Sales presentations, fine-tuning your approach for impactful engagements.
  • Recognise the intertwined relationship between Business Development strategies and Sales tactics, enhancing holistic business growth.

Courses Included:

  • Course 01: B2B Business
  • Course 02: Business Etiquette

What includes with this B2B Business Development & Sales course?

  • Instant Access
  • No Hidden Fees
  • Instant Free Certificate
  • CPDQE Certified


10h 41m
    • 1: Sales: 1. Business Development Mastery Introduction-0 03:55
    • 2: Sales: 1. Business Development Mastery Introduction-1 02:44
    • 3: Sales: 2a. What Exactly is Business Development 02:52
    • 4: Sales: 2b. How To Create Your Business Development Plan 04:55
    • 5: Sales: 2c. The Top Business Development Strategies 06:29
    • 6: Sales: 2d. 5 Stages of Market Sophistication 10:30
    • 7: Sales: 2e. Understanding Organizational Hierarchy 04:43
    • 8: Sales: 2f. Defining Your Ideal Customer 04:48
    • 9: Sales: 2g. The Sales Process Overview 04:42
    • 10: Sales: 2h. Differences Between Goals, Objectives _ Outcomes 03:37
    • 11: Sales: 2i. How To Properly Set Goals 06:41
    • 12: Sales: Module 02 MCQ 01:00
    • 13: Care for a Feedback ? 01:00 PDF
    • 14: Sales: 3a. Cold Email Lead Generation System 06:15
    • 15: Sales: 3b. How To Find Companies To Email 22:29
    • 16: Sales: 3c. Where To Find Bulk Company Email Lists 06:40
    • 17: Sales: 3d. How To Hire Email List Providers on Upwork 08:18
    • 18: Sales: 3e. How To Find Leads on Linkedin 09:58
    • 19: Sales: 3f. How To Find Anyone_s Email 17:16
    • 20: Sales: 3g. How Setup Your CRM For Lead Tracking 14:06
    • 21: Sales: 3h. How To Write Emails That Convert 16:47
    • 22: Sales: 3i. Cold Email Personalization Strategies 08:21
    • 23: Sales: 3j. Email Guidelines To Follow 07:45
    • 24: Sales: 3k. Best Questions To Ask With Emails 02:55
    • 25: Sales: 3l. Good Prospect vs Bad Prospect 06:01
    • 26: Sales: 3m. Best Email Responses 06:27
    • 27: Sales: 3n. Cold Email Templates That Generate Results 11:57
    • 28: Sales: 3o. How To Create a Business Email 05:49
    • 29: Sales: 3p. Email Automation Walkthrough 08:53
    • 30: Sales: 3q. How To Schedule Calendar Appointments 03:21
    • 31: Sales: 3r. Booking Software Walkthrough 11:09
    • 32: Sales: 3s. Secret Automated Email Follow Up Tool 05:50
    • 33: Sales: Module 03 MCQ 01:00
    • 34: Sales: 4a. The 4 Stages of a Sale 02:06
    • 35: Sales: 4b. The 9 Truths of Selling 11:39
    • 36: Sales: 4c. The 4 Step Sales System 04:31
    • 37: Sales: 4d. The 4 Step Sales System Questions 10:12
    • 38: Sales: 4e. The 2 Types of Objections 05:23
    • 39: Sales: 4f. The Secret Weapon For Objections 04:04
    • 40: Sales: 4g. 2 Ways To Easily Overcome Objections 08:30
    • 41: Sales: 4h. Discovery Call Sales Script Walkthrough 11:37
    • 42: Sales: 4i. Sales Presentation Slides Walkthrough 10:27
    • 43: Sales: Module 04 MCQ 01:00
    • 44: Sales: 5a. The Psychology of Cold Calling 07:17
    • 45: Sales: 5b. 4 Step Cold Calling System 08:56
    • 46: Sales: 5c. Understanding The Meaning of Value 03:46
    • 47: Sales: 5d. How To Create Your USP 04:17
    • 48: Sales: 5e. How To Never Get Rejected 05:17
    • 49: Sales: 5f. How To Effectively Work With Gatekeepers 06:05
    • 50: Sales: Module 05 MCQ 01:00
    • 51: Sales: 6a. The 4 Step Direct Mail Strategy 03:37
    • 52: Sales: 6b. Where To Get Direct Mail Packages 07:16
    • 53: Free Ebook 3:14:00 PDF
    • 54: Business Development & Sales: Introduction_to_Business_Ethics___Etiquette 07:12
    • 55: Business Development & Sales: Proper_Business_Relationships 10:27
    • 56: Business Development & Sales: Business_Etiquette 08:56
    • 57: Business Development & Sales: business_environment 06:17
    • 58: Business Development & Sales: Company_Billing 05:28
    • 59: Business Development & Sales: Electronic_Communication_Etiquette Part - 01 07:44
    • 60: Business Development & Sales: Electronic_Communication_Etiquette Part - 02 07:30
    • 61: Business Development & Sales: Dining_Etiquette Part - 01 10:01
    • 62: Business Development & Sales: Dining_Etiquette Part - 02 06:29
    • 63: Business Development: Global_Business__Cross-cultural_Communication - Part - 01 08:31
    • 64: Business Development: Global_Business__Cross-cultural_Communication - Part- 02 11:54

Course media


Understand B2B Business Development & Sales Course Curriculum Breakdown:

➽ Business Development Foundations:

  • B2B Business Development Foundations: Demystifying the overlap with Sales.
  • Crafting a Sales plan with a Business Development perspective.
  • Effective Business Development strategies integrated with Sales insights.
  • Sales hierarchy navigation embedded with Business Development principles.
  • Sales Process and B2B Business Development: From Prospecting to Closure.

➽ Creating Your Lead Generation Strategy:

  • Sales Mastery in Cold Email Lead Generation inspired by Business Development tactics.
  • B2B Business Development Tools & Platforms: Where Sales meets strategy on LinkedIn, CRM, and Email Automation.
  • Sales Email Personalisation: Strategies enriched by Business Development insights.
  • Business Development tactics for understanding & categorising Sales prospects.

➽ The Ultimate Sales Framework BIZ DEV:

  • The B2B Business Development guided 4-Stage Sales Framework.
  • Sales Objections tackled with Business Development strategies.
  • Business Development Walkthroughs: Sales Discovery Call Scripts & Presentations.

➽ The Art and Science of Cold Calling:

  • Business Development psychology in Sales Cold Calling.
  • Sales Value Propositions rooted in Business Development understanding.
  • Business Development perspectives on Sales Unique Selling Proposition & Gatekeeper Dynamics.

Who is this course for?

Individuals aspiring to enhance their capabilities and prepare for their chosen careers will find the Understand B2B Business Development & Sales course immensely beneficial!


This B2B Business Development & SalesTraining does not have any prerequisites or formal requirements.

Career path

  • Business Development Executive
  • Business Development Officer
  • Sales Executive
  • Business Development Specialist
  • Business Development Consultant
  • Sales Consultant

Questions and answers

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Is the course reader English?


Hi, Yes, the course and all related materials are provided in English.

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CPDQE Certificate on Business Development & Sales

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.


Course rating


Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.