Marketing Level 3

Certificate in Marketing Level 3

Certificate of achievement in Marketing QLS Level 3. Additional CPD Accredited Certificate with 60 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Certificate of Achievement.

Certificate in Marketing course is designed for those who wish to start, or further develop, careers in marketing. Marketing course focuses on the principles, concepts and practice of marketing with particular emphasis on contemporary marketing environment . The course will equip you with the appropriate skills and knowledge that are high in demand for a successful career in today's' demanding global economy. On this course you will explore the topics like ; Marketing environment, Market segmentation, Consumer behaviour, Developing a marketing strategy and Promotion Mix.

Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business. Marketing was never been as evolving a field as it has become now with the advancement of technology and you need to know what’s working today if you’re going to stay competitive in the market.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Certificate in Marketing Level 3

Course Syllabus:

• Unit 1 – Introduction to Marketing

  This unit covers the following key topics:

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing

  Unit 2 – Marketing Environment

  This unit covers the following key topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment

  Unit 3 – Market Segmentation

  This unit covers the following key topics:

  • Market Types and Characteristics
  • Consumer Markets
  • Organisational Markets
  • The Main Features of Organisational Markets
  • Requirements for Segmenting a Market
  • Bases of Segmenting Organisational Markets
  • Types of Buying Situations

  Unit 4 – Consumer Behaviour

  This unit covers the following key topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Demographic Factors and Life-Cycle Stage
  • Cultural Factors
  • Consumer Buying Process

  Unit 5 – Developing a Marketing Plan

  This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems

  Unit 6 – Promotion Mix

  This unit covers the following key topics:

  • The Meaning and Importance of Promotion
  • The Communication Process
  • Steps in the Communication Process
  • Identifying the Target Audience
  • The Concept of Promotion Mix
  • Factors which Affect the Promotion Mix
  • Marketing Channel and Promotion Strategy

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Oxford Home Study College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Certificate in Marketing Level 3

Marketing Level 3

There is no particular entry requirement.

Option 1

Certificate in Marketing QLS Level 3 endorsed by Quality Licence Scheme

Certificate Fee: £85+ postal charges

Option 2

Project Management Diploma issued by OHSC

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£75+ postal charges

*Postage Charges: National £9, International £15

Certificate in Marketing Level 3

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