Advertising Level 3 (QLS) Course

Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.

Specifically, explore the flexible and convenient Advertising (Level 3) course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Advertising.

The Level 3 diploma course in Advertising offers a robust curriculum comprising 12 comprehensive units that delve into the core facets of the advertising industry. As an expert in this field, I can attest to the significance of this subject matter in today’s business landscape. Advertising managers play a pivotal role in shaping brand narratives, driving consumer engagement, and maximising market reach. This course provides a thorough exploration of the roles and responsibilities of advertising managers, equipping students with the knowledge and skills needed to excel in this dynamic field.

At its core, this diploma course serves as a gateway to a deeper understanding of advertising and media within a business context. Whether you’re an experienced advertising practitioner seeking to sharpen your skills or a budding professional aspiring to carve a career path in advertising, this course offers a wealth of insights and practical knowledge. Moreover, for students considering further studies in advertising or media, this diploma serves as an excellent foundation, laying the groundwork for advanced academic pursuits.

Throughout the duration of the course, students will delve into various aspects of advertising management, from overseeing promotional campaigns to liaising with external agencies and managing in-house creative teams. By gaining insights into account management, creative development, and media planning, students will acquire a holistic understanding of the advertising ecosystem. Moreover, with a focus on real-world applications and industry-relevant practices, this diploma ensures that students are well-prepared to navigate the complexities of the advertising landscape upon completion.

Furthermore, the Level 3 Diploma in Advertising provides a platform for students to explore emerging trends, innovative strategies, and ethical considerations within the advertising industry. With modules designed to foster critical thinking, creativity, and strategic planning, students emerge not only as proficient advertising professionals but also as responsible stewards of consumer communication. Overall, this course serves as a springboard for career advancement and personal growth in the dynamic and ever-evolving realm of advertising and media.

QLS & OPA

Digital certificate - Included

Course Key Topics

the Advertising (Level 3) course is divided into 10 modules.

Module 1: Advertising Business Practice
The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.

Module 2: Copywriting
This unit will look at copywriting skills for the print media. Topics included within this module are: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.

Module 3: Graphic Design and Production
In this section students will cover illustration and graphic design plus the methods and techniques used in print reproduction. Topic areas include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.

Module 4: Art Direction
This unit looks at the practical subject on the role of art direction in the print media and television industry. Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.

Module 5: Television Commercials
The use of television is one of the most expensive ways of advertising placing great emphasis on getting it right first time as many businesses cannot afford to make a mistake and miss out on the ir shot of hitting a huge audience. Students will widen their knowledge in the practical subject of concept, design and production of television commercials. Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.

Module 6: Radio Commercials
This module focuses on radio commercials and the process from concept through production to the finished piece. Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students’ own commercials with talent.

Module 7: Public Relations
In this section students have the opportunity to explore the area of PR and discover the skills required to progress in the field of PR and how it complements other areas of Advertising. Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.

Module 8: Media Planning and Evaluation
The principles and objectives behind media space and time buying are examined within this unit. Topics include: agencies types; interpreting the media brief; target audiences; selection of media; planning, timing and budgeting; newspaper and magasine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.

Module 9: Media Presentations
This unit teaches students how to prepare, structure and deliver speeches and presentations that is an invaluable skill in the world of Advertising. In doing so they develop skills for communicating with clarity and confidence helping to boost interpersonal skills which can be of use in all jobs. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.

Module 10: Media Law
As with all areas of business there are stringent guidelines that must be adhered to. Students will study the essential law for professionals working in advertising in the print and electronic media to ensure they are fully aware of the boundaries that they face and could potentially cause disruptions to an advertising campaign. Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.

What Will You Learn?

• In the Advertising (Level 3) course, students will embark on a comprehensive journey into the dynamic world of advertising, exploring its multifaceted components and pivotal role within the business landscape.
• Throughout the course, participants will delve into a diverse range of topics designed to provide a holistic understanding of advertising practices and principles.
• From gaining insights into the strategic planning processes involved in advertising campaigns to mastering the art of effective copywriting and graphic design, students will acquire essential skills to excel in this field.
• Moreover, they will explore the intricacies of media planning, public relations strategies, and the legal frameworks governing advertising practices.
• By immersing themselves in real-world case studies and practical exercises, students will develop the expertise and acumen needed to navigate the ever-evolving advertising industry with confidence and proficiency.

Target Audience

• The Advertising (Level 3) course is tailored to meet the needs of a diverse range of individuals who are eager to explore and excel in the field of advertising.
• This course caters to aspiring advertising professionals looking to kickstart their careers by acquiring foundational knowledge and practical skills essential for success in the industry.
• It also appeals to seasoned advertising practitioners seeking to enhance their expertise and stay abreast of the latest trends and strategies shaping the advertising landscape.
• Additionally, entrepreneurs and business owners keen on understanding the intricacies of advertising to effectively promote their products or services will find this course invaluable.
• Moreover, students aspiring to pursue further studies or careers in advertising, marketing, or media will benefit from the comprehensive insights provided by this course.
• Overall, the Advertising (Level 3) course welcomes individuals from various backgrounds and levels of expertise who share a passion for creativity, communication, and strategic thinking in the realm of advertising.

• The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Advertising (Level 3) and would like to take part in a highly rewarding distance learning study course.
• We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.
• You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.

Having entered the profession as a junior copywriter, you’ll gain more experience through working on progressively bigger and more important briefs. You can progress to become a senior copywriter, also known as a ‘middleweight’ and then a ‘heavyweight’ creative.