This Advanced Social Media Marketing online training course is comprehensive and designed to cover the key topics listed under the curriculum.
✦COURSE CURRICULUM : Advanced Social Media Marketing✦
➤(Module 01) : The Trend of Social Media
- What is Social Media
- Types of Social Media
- Evolution of Marketing
- Benefits of Social Media to Organization
- The Growth of Social Media
- Social Media Career Opportunities
- Strategies of Strategic Social Media Operations
➤(Module 02) : Market Analysis
- STP Analysis
- Segmentation
- Segmentation Chart Examples
- Targeting
- Targeting Strategies
- Positioning
- STP Analysis of Competitors
➤(Module 03) : Auditing Social Media
- Auditing Social Media Introduction
- Importance of Auditing Social Media
- Tools for Social Listening
- Track Platform Listening
- Grading Tool
- Social Media Sentiment Terminology
- Sentiment Analysis
- Document Level VS Entity Level Sentiment
- Unsolicited Feedback
➤(Module 04) : Corporate Culture and Social Media
- Corporate Culture and Social Media
- Five Barriers to Social Media Adoption
- Social Media Goals VS Business Goals
- KPIs
- SMART Social Media Goals
- SMART Goals - Specific
- Matching Goals to Social Media Platforms
- Platform Selection Process
- Types of Social Media Platforms
- Overview of Social Media Platforms
- Popularity – Based Platform Selection
- Goal-Based Platform Selection
- Content-Based Platform Selection
➤(Module 05) : Creative Commons
- Creative Commons
- Brand Abuse
- Trade Secretes and Propriety Information
- Avoiding Release of Propriety Information
- Privacy Policy
- Defamation in Social Media
➤(Module 06) : The Social Media Policy
- The Social Media Policy
- Legal Disclaimer
- Disclosure Best Practices Toolkit
- Truth in Advertising
- Online Endorsements and Testimonials
- Intellectual Property
- Permission for Protected Content
➤(Module 07) : Keyword Selection
- Tips for Keyword Selection
- Successful Keyword Strategies
- Keyword Usage
- Content Tagging
➤(Module 08) : Content Marketing on Social Media
- Introduction
- Content Marketing on Social Media
- Types of Content
- Trend in Content Marketing
- Content Origination
- Outsourced Vs In-house Content Production
- Branded Vs Interest Content
➤(Module 09) : The Popular Social Media Platforms
- Introduction
- The Popular Social Media Platforms
➤(Module 10) : Traditional Website Advertising
- Introduction
- Traditional Website Advertising
- Social Media Advertising
- Benefits of Native Advertising
- Capitalizing on Contacts
- Social Media Contests
- Contest Platform Software
➤(Module 11) : Social Media Documentation and Schedules
- Social Media Documentation and Schedules
- Action Plans
- Action Plan Template
- Editorial Calender
- Project Management Software
- Social Media Campaign Management Tools
➤(Module 12) : The Community Manager Role
- Introduction
- The Community Manager Role
- The Community Manager
- Social Media Personas
➤(Module 13) : Importance of Voice Consistency
- Importance of Voice Consistency
- The Successful Online Personality
➤(Module 14) : Organizational Customer Service
- Introduction
- Organizational Customer Service
- Social Media Triage
➤(Module 15) : Social Media Triage
- Social Media Triage
- Benefits of Triage Plans
- The Role of Social Media in Customer Service
- Professionalism in Online Customer Service
- Online Versus Personal Interactions
- Social Media Crisis Management
➤(Module 16) : Social Media Analytics
- Social Media Analytics
- Social Media Metrics
- Tracking Metrics Over Time
➤(Module 17) : Goal Value
- Introduction
- Goal Value
- Economic Value Calculation
- Final Audit
- Reports
➤(Module 18) : Career of Social Media Strategist
- Defining Your value
- Bidding on Projects
- Building a Partner Network
- Issuing Requests for Proposals
Access duration
You will have 12 Months access to your online study platform from the date you purchased the course. The Advanced Social Media Marketing course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time. This course has been designed for 12 guided learning hours.
Method of Assessment:
At the end of the Advanced Social Media Marketing course, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded Certificate in Social Media Marketing - Advanced Training.
Course Objectives
- Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.
- Two highly practical, hands-on days that gives you the skills, tools, and confidence to create and execute the very best social media strategy for your business.
- Learn to create a results-driven social media strategy that is effective, measurable, accountable, and contributes to the long-term success of your business.
- Leverage social selling within your business to drive results. This Advanced Social Media Marketing course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.
What Will I Learn?
- Learn to use social media to accomplish your marketing goals successfully
- Learn how to create engaging social media strategies and content which are tailor-made for specific target markets
- Ability to create a higher level of brand awareness and customer engagement via social media platforms
- Learn how your social media and digital strategies could be integrated with corporate objectives in order to improve sales levels
- Be able to use social media marketing platforms to resolve consumer conflicts, queries and issues in a successful manner
- Ability to promote your reputation and marketing campaigns on social media to get a higher viewership rate
