Digital Marketing Specialist

Digital Marketing Specialist

CantelloTayler Recruitment is currently recruiting for a Temporary Digital Marketing Specialist for our client in Princes Risborough. The role offers hybrid working with one day in the office and four from home. This role is a temporary position for 2-3 months.

Digital Marketing Specialist Key Responsibilities:

• Create and manage the delivery of email campaigns to first party audiences.
• Distribute email communications to targeted audience segments
• Maintain and create new templates for email communications, monitoring and optimising as necessary
• Increase acquisition and retention with targeted and BAU campaigns
• Promote and launch new products and services via email
• Assist stakeholders across the organisation via coordinated email campaigns
• Promote discounts and promotions across email to maximise conversions
• Event promotion and boost conversions via BAU event mailing
• Serve as the owner and go to knowledge resource of company bulk email system to help get the most from the platform, advise colleagues using it effectively and to take ownership of any issues that arise.
• Monthly meeting with supplier to explore optimisations and developments
• Proof, amend and approve campaigns created by other users
• Act as a first port of call for any email related queries
• Maintain exceptional UX and design best practices to maintain brand quality and TOV across emails
• Assist with the adoption rate and everyday usability of salesforce integration with relation to scheduling campaigns and audience segmentation strategies.
• Work with IT and digital teams to support on any technical issues involving the bulk email system as and when they arise
• Manage any email campaign requests that need to be built to support other areas of the organisation
• Show a desire to innovate and implement new ideas
• Use of analysis tools and data including to optimise campaigns, content and better serve the email readers.
• Report on performance and progress of email campaign activity
• Improve the quality of first party data in partnership with the Marketing Team
• Assist in developing data management capabilities to support improved segmentation and targeting
• Provide recommendation of activities to support marketing objectives

Digital Marketing Specialist Required Skills, Knowledge and Experience

• 2 to 3 years’ experience of working in a marketing department, preferably in a commercial environment
• Previous experience of using Dot Digital is essential
• Experience of executing integrated marketing campaigns with a particular focus on digital marketing
• Analytical experience
• Budget management experience
• In-depth experience and a thorough up-to-date knowledge of marketing campaign management, systems and reporting.
• Statistical information and how to present it
• Able to plan and use digital media effectively
• Ability to build effective business relationships
• Analytical ability
• Effective PC skills including Word, Excel, PowerPoint
• Basic Adobe CC skills
• Ability to use CRM database and create reports
• Strong ability to produce clear written documentation
• Excellent communication skills - written and verbal
• Well developed teamwork skills
• Strong organisational skills
• Negotiation skills

If this Digital Marketing Specialist role is of interest to you, please click apply now or contact Esther Ward in our Egham office.