Visual Merchandising

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Save Up To £4,169 and get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now

“If eyes are the windows to the soul, then shop windows are just as revealing. They reveal the soul of the shop.” – Debra Templar, the founder and owner of the Templar Group.

Wondering why all the time you love the dresses or shops that display lovely mannequins? It happens as they choose the best outfit for the dummy. If you want to learn the tips for increasing your sales through practical ways, the Visual Merchandising Diploma course is designed for you.

Merchandising refers to the activities of promoting sales or goods. Then what is Visual Merchandising? Simply, it means the visual presentation for boosting your sales. Visual Merchandising is the technique when products or services are highlighted for attracting, engaging, and motivating the customers. One of the best ways of Visual Merchandising is the use of dummy or mannequins.

The course provides a masterclass in interior and exterior design work, utilising displays, products, and logos to target a paying audience. You will be taught how to use mannequins and fixtures to draw attention, and then subliminally direct people to the stock and products that you want to highlight. Learn the secrets to shopping success by enrolling now

Become a “secret weapon” in the dynamic retail industry and use your artistic skills to attract customers and make sales.

This engaging and comprehensive course presents all the techniques that an accomplished Visual Merchandiser will use to catch the consumer’s eye.

If you work with retail displays or are thinking about opening your own store, this specialist course is for you. From Visual Merchandising to Window Display Skills, learn the tools to plan, design and create innovative retail environments and enhance the customer experience.

Experienced tutors and mentors will be there for you whenever you need them, and solve all your queries through email and chat boxes.

Along with this course, you will get 10 premium courses, an original hardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts.

This Bundle Consists of the following Premium courses:

• Course 01: Visual Merchandising
• Course 02: Mastering Colour - Architectural Design & Interior Decoration
• Course 03: Basic Product Management
  
• Course 04: Retail Management - Level 5
• Course 05: Warehouse
• Course 06: Strategic Planning and Analysis for Marketing
• Course 07: Business Branding
• Course 08: Customer Relationship Management
• Course 09: Sales: Psychology of Customers
  
• Course 10: Effective Communication Skills Diploma
• Course 11: Product Photography
  

So, enrol now to advance your career!

Benefits you’ll get choosing Apex Learning:

• Pay once and get lifetime access to 11 CPD courses
• Free e-Learning App for engaging reading materials & helpful assistance
• Certificates, student ID for the title course included in a one-time fee
• Free up your time — don’t waste time and money travelling for classes
• Accessible, informative modules designed by expert instructors
• Learn at your ease — anytime, from anywhere
• Study the course from your computer, tablet or mobile device
• CPD accredited course — improve the chance of gaining professional skills
• Gain valuable knowledge without leaving your home

How will I get my Certificate?

After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.

• PDF Certificate: Free (Previously it was £6*11 = £66)
• Hard Copy Certificate: Free (For The Title Course: Previously it was £10)

Curriculum

Course 01: Visual Merchandising

Module 01:
Introduction

Module 02:
Store Layouts

• Introduction to Store Layouts
• Role of a Store Planner
• Techniques for Creating Effective Store Layouts
• Aims and Purposes of Store Layouts
• Putting Together the Layouts

Module 03:
Exterior Design

• Exterior Signs
• Marquees and Banners
• Walks and Entries
• Landscaping
• Window Displays

Module 04:
In-Store Design

• Creating an Appealing Store Atmosphere
• Lighting
• Colour
• Music and Scent
• How Exciting Should a Store Be?

Module 05:
Mannequins in Visual Merchandising

• Dressing A Mannequin
• Securing A Mannequin
• Grouping Mannequins
• Maintenance
• Importance of Mannequins

Module 06:
Display Fixtures

• Different Types of Display Fixtures
• Horizontal Fixtures
• Vertical Fixtures
• Shop Fits, Vendor and Specialist Fixtures
• Wall Fixtures

Module 07:
The Role of a Visual Merchandiser

• The Day-To-Day Role of a Visual Merchandiser
• Visual Merchandising for Department Stores
• Visual Merchandising for Multiple Chain Stores
• Small Stores Visual Merchandising
• Measuring Success

Visual Merchandising Module 08:
Challenges of Modern Visual Merchandising

• Deficiency of New Technologies
• Limited Display Space
• Budget Constraints
• Lack of Flexibility
• Traditional Blueprints

Course 02: Mastering Colour - Architectural Design & Interior Decoration

• Introduction
• The Impact of Fashion and Colour Trends
• Colour Terminology
• Colour Basics and Neutral Colours
• Warm vs. Cool Colours
• Colour Schemes
• Colour Ratios and Applications
• Using Colour to Trick the Eye
• Conclusion

Course 03: Basic Product Management

• Module 01: Course Introduction – Product
• Module 02: Definition of Product
• Module 03: Classification of Product
• Module 04: Consumer Goods
• Module 05: Business Goods
• Module 06: Levels of a Product
• Module 07: Product Quality
• Module 08: Product Mix
• Module 09: Product Life Cycle
• Module 10: Branding
• Module 11: Branding Strategies
• Module 12: Brand Equity
  

Course 04: Retail Management - Level 5

• Introduction to Retail Management
• Retail Strategy
• Retail Buying and Merchandising
• Retail Pricing
• Supply Chain Management in Retailing
• The Sales Process and Dealing with Customers at the Checkout
• Importance of Consumer Behaviour
• Taking Trends and Targeting Customers Effectively
• The Importance of Communicating with Customers
• Choosing a Retail Location
• Retail Psychology
• Negotiate the Right Deal with Suppliers
• Develop Store Security Procedures
• Management Skills for Leading Your Team
• Selling in Multiple Channels
• Retail Brand Management
• Health & Safety for Retail Stores
• Consumer Rights Act

Course 05: Warehouse

• Fundamentals of Warehouse Management
• Warehousing: Function, Benefits and Types of Warehousing
• Core Functions Of A Warehouse Management System
• Challenges Of Warehouse Management
• Technology In The Warehouse
• Supply Chain Management Concepts
• Warehouse Management Technologies to Adopt
• Order Picking in the Warehouse
• Managing Warehouse Inventory
• Organize the Storage of Inventory in a Warehouse
• Inventory Management Techniques
• Inventory Control Flow of Processing
• Logistics and Supply Chain In A Warehouse
• Inventory Classification In The Warehouse
• The Role Of Human Resource management In A Warehouse
• Warehouse Safety
• Warehouse Cost Management
• Improve Warehouse Efficiency and Reduce Costs

Course 06: Strategic Planning and Analysis for Marketing

• An Introduction to Strategic Planning
• Development of a Strategic Plan
• Strategic Planning for Marketing
• Strategic and Marketing Analysis
• Internal Analysis
• External Analysis
• Market Segmentation, Targeting and Positioning

Course 07: Business Branding

• Business Course Promo Video
• Chapter1
• Chapter2
• Chapter3
• Chapter4
• Chapter5
• Chapter6
• Chapter7
• Chapter8
• Chapter9

Course 08: Customer Relationship Management

• Module 01: Introduction to Customer Relationship Management (CRM)
• Module 02: CRM Fundamentals
• Module 03: CRM Strategies CRM Strategies
• Module 04: Data Analysis in CRM
• Module 05: CRM Databases
• Module 06: Deepening Customer Relationship
• Module 07: Handling Customer Complaints
• Module 08: Future of CRM

Course 09: Sales: Psychology of Customers

• Introduction
• Introducing A.S.K - concentrating on 'A' for ATTRACT.
• Section 3 The 'S' of A.S.K. - SERVING
• Section 4 The K of A.S.K
• Section 5 ...And lastly...

Course 10: Effective Communication Skills Diploma

• Business Communication
• Verbal and Non-verbal Communication
• Written Communication
• Electronic Communication
• Communicating with Graphic
• Effectively Working for Your Boss

Course 11: Product Photography

• Photography 101 –Your Simple Outline!
• Learning to shoot in Manual Mode
• The ‘’Pre-Production” Phase
• The Background
• Lighting & Love
• The Actual Photoshoot!
• Post-Production Phase
• The Final Word

There is no time limit for completing this course; it can be studied in your own time at your own pace.

Having this various expertise will increase the value of your CV and open you up to multiple job sectors.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included