Marketing : Ultimate Digital Marketing Course | All in 1 + Strategies [PART 1]
Here you will gain actionable and practical knowledge and skills, that you can use immediately.
Simpliv LLC
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
About this Course
This is the Part 1 of Ultimate Digital Marketing Course.
Learn Digital Marketing and Become an Expert!
With over 90 lessons, dozens of strategies, 100+ tools, checklists, templates, blueprints and practical steps you can follow - this is the best place to learn and master Digital Marketing!
Thanks to My Marketing Strategies that YOU will Learn Here, you will gain actionable and practical knowledge and skills, that you can use immediately.
With the skills learned here you can:
- Start and Grow your own online business
- Conduct SEO to increase ranking of your site in Google
- Get a job as a Digital or Social Media Marketing Expert
- Sell and Promote your products online
- Use Social Media to Build a strong brand
- Create Content that your audience will love
- Hack Instagram's Algorithm (and other Social Media)
- Become an Influencer
The First Part deals with Marketing Fundamentals:
- Target Audience
- Buyer Persona
- Marketing Research
- Marketing Funnels
- Content Mapping
- Copywriting
The Second Part is all about Website Marketing:
- Building a WordPress Website
- SEO
- Email Marketing
- Google Analytics
All sections include My Very Own Marketing Strategies, that are proven, actionable, easy to follow and flexible, so You can use them for Your business!
Make sure to follow all the projects and practices!
By the end of The Course, you'll have Your very own:
- Target Audience and Buyer Persona
- Marketing Funnel
- Content Map
- SEO optimized Website
- Automated Email Marketing Funnel
- Performance Tracking in Google Analytics
After this Course you will also be Future Proof, since You will learn How to Think Like an Expert, so you will be able to adapt to any challenges that might come Your way.
Description
What you will learn
- Marketing Fundamentals
- Copywriting
- SEO - Search Engine Optimization
- Email Marketing
- Google Analytics
This course will cover the following topics
Marketing Fundamentals
- Section Intro
- Define Your Target Audience and Buyer Persona
- How to Conduct Marketing Research - Surveys
- How to Conduct Marketing Research - Forums
- Marketing Research - PRO TIP
- How to Conduct Marketing Research - Social Media
- How to Conduct Marketing Research - Google Analytics
- ACTION - Create Your Own Buyer Persona
- Marketing Funnel
- Content Mapping
Copywriting
- Section 2 Intro
- What is Copywriting and Why its important?!
- How to Write for Your Buyer Persona
- AIDA - The most Effective Copywriting Structure
- AIDA - Attention
- 13 Tips To Write Attention-grabbing Headlines
- AIDA - Interest and Desire
- AIDA - Action
SEO
- What is SEO?!
- How Google Works
- SEO Strategy - How to Get to the TOP of Google Search Results
- Setting Your SEO Goals
- On-Page Optimization
- Technical SEO
- How to Make Your Site Load Faster
- Make Your Site Mobile-Friendly
- Site Architecture - SEO
- Verify Your Site in Google Search Console
- Long-tail Keywords
- Understanding User Intent - SEO
- Keyword Research - Cornerstone of SEO
- Seed Keywords - Keyword Research
- Generate Long-tail Keywords - Keyword Research
- Pick Your Target Keywords - Keyword Research
- Create SEO Content - Write Content That People Are Searching For
- My Content SEO Checklist
- Keyword Density and LSI Keywords
- Content SEO - Final Touches
- Off-Page Optimization
- Competitive Research - Find Who Your Competitors Are And Spy on Them
- Linkbuilding Outreach - Get Other Sites to Link Back to You
- Get Other Sites to Link Back to You
- 18 Linkbuilding Strategies - Get Hundreds of Backlinks
- Measure and Analyze Your SEO Performance
Email Marketing
- Intro to Email Marketing Section
- What is Email Marketing?!
- Avoid SPAM!
- Email Marketing Strategy
- Autoresponders - Send Your Emails Automatically
- Setting Your Email Marketing Goals
- Lead Generation
- Lead Magnets - Bribe Visitors to Submit Their Emails
- How to Optimize Your Site For Lead Generation
- Lead Generation Tools
- Lead Segmentation - The Main Part of Lead Management
- Drip Campaigns
- How to Write Emails That Convert
- Drip Marketing Automation - Run Your Email Marketing on Autopilot
- Rules - Drip Marketing Automation
- Workflows - Drip Marketing Automation
- How to Build Workflows - Drip Marketing Automation
- Measure and Analyze Your Email Marketing Performance
Google Analytics
- GA Intro
- What Are Analytics?!
- Google Analytics Process
- Setting Your Google Analytics Goals
- Google Analytics Setup
- Views and Filters - Manage Your Google Analytics Account
- Google Analytics Customization - Get Reports that Matter to You
- Audience Reports - Find Out Who is Visiting Your Site
- Acquisition Reports - Understand How Visitors Got to Your Site
- Behavior Reports - Analyze What People Do on Your Site
- Conversion Reports - Track The Effectiveness of Your Strategies
- Optimization - Make Informed Decisions to Improve Your Performance
Build a WordPress Website
- Website Creation Intro
- Why You Need a Website and Why Use WordPress?!
- How to Choose Your Domain Name
- Secret Tool to Help You Pick a Domain Name
- Purchase Your Domain Name and Set Up Hosting
- Overview of The WordPress Dashboard
- Pick Your WordPress Theme - To Make Your Site Irresistible
- Set Up a Static Homepage
- Customize Your Homepage
- Set Up Pages and Menus
- How to Publish Posts on Your Website
- Set Up Sidebars
- Plugins - Add Extra Functionality to Your WordPress Website
- How to Backup Your Website
- Make Your Site Safe and Secure
- Block Spam from Your Site
- How to Make Your Site Super Fast
- How to Add Images to Your Posts
- The Best WordPress Plugin - Yoast SEO!
- Add Social Sharing Buttons - To Help Your Posts Go Viral
- Capture Emails from Your Website Visitors
- Keep Track of Your Visitors with Google Analytics
- Install a Free SSL Certificate from BlueHost
Who is this course for?
- Anyone who wants a high-paying job in Digital Marketing
- Entrepreneurs and Business-owners who want to promote their Brand or Products online
- Entrepreneurs looking to make sales online
- Anyone looking to use Digital Marketing, Content Marketing to grow their business
- Anyone looking to Make Money Online
- Anyone who wants to learn Digital Marketing
Requirements
- Use a computer
- Intermediate English
Career path
- Video/audio production.
- Interactive technology (such as AI)
- Mobile marketing.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media.
- E-commerce.
- Email marketing.
Questions and answers
is the certificate a hardcopy type mailed to our address or just a pdf printable or ecert/digital cert?I do not mind paying for a hardcopy type.
Answer:Hi Shimmer - we provide an e-certificate which can be downloaded and printable.
This was helpful.
Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
