Search Engine Optimisation: SEO (Virtual Classroom)

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.

You will learn to:

• Develop a search engine-friendly website by optimising its structure, design and usability
• Ensure search engines index your website content quickly, accurately and to maximise results
• Apply keyword analysis techniques to optimise your site and boost its relevance for search
• Achieve higher search rankings using a link building action plan
• Identify, measure and act upon the KPIs that will help you boost your SEO performance

An introduction to SEO

• Introduction to search marketing (basics)
• How it works: Search Engine Optimisation
• The evolving search engine landscape

Keyword research

• Keyphrase analysis: its role in search marketing
• Keyphrase development: first steps
• Keyphrase development: adding sophistication

Structural optimisation for SEO and its impact on web design

• What search engines are doing: reprise
• Site visibility
• Reputation and redirection
• HTML tags with impact on SEO

Content strategy and link building

• The importance of links
• Competitor informed link building
• Link building through content
• Link building through social networking

Setting objectives: selecting metrics

• Setting search marketing objectives
• Creating meaningful reports

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

• An interactive classroom environment
• Peer-to-peer collaboration
• An engaging platform experience
• Practical learning through hands-on exercises
• Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.

Previous delegates include:

• Experience Control Manager (Red Letter Days Ltd)
• Marketing Membership Executive (The Caravan Club)
• Digital Project Manager (Digital Prophets Limited)
• Marketing Manager (SPS EU)