QUALIFI Level 7 Diploma in Strategic Marketing

The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge.

The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows:

• Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings.

• Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing.

• Understand the practical significance of these frameworks in a variety of strategic business scenarios.

• Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments.

• Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies.

• Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development

Key Benefits:

Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans.

• Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors.

• Comprehend the significance of information technology and social media in the realm of digital marketing.

• Analyze the fundamentals of strategic marketing management.

• Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period.

• Acquire the competence to develop suitable methodologies for conducting business research.

Key Highlights:

Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey.

• The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector.

• Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams.

• With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home.

• Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system.

• Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk.

• If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.

The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria:

• Be at least 21 years of age, and

• Possess one of the following:

• A Level 6 Qualification, or
• A first-degree qualification.
• International students whose first language is not English will need to have a score of 6 or above in IELTS (International English Language Testing System).

Career Pathways :

• Marketing Manager, with an estimated average salary of £40,000 per annum

• Market Research Analyst, with an estimated average salary of £41,809 per annum

• Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum

• Advertising Manager, with an estimated average salary of £42,125 per annum