Skip to content

Marketing Basics - Trainer Course & Training Materials + Trainer Resources
LearnPac Systems

Instant Access | Includes Assessment & Certificate | UK CPD Accredited | Instant Certificate Download

Summary

Price
£695 inc VAT
Or £57.92/mo. for 12 months...
Study method
Online
Duration
12 hours · Self-paced
Qualification
No formal qualification
CPD
12 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

Overview

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course

Welcome to our online Marketing Basics training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Learners will be given an introduction to marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

This online Marketing Basics training course will provide the necessary knowledge to learners, and give them the ability to build and grow the business. Marketing has changed a lot recently and having a new perspective will provide learners with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK)

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

CPD

12 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Course aims

Marketing basics will provide the necessary knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will provide participants with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Learning outcomes

The learning outcomes of this online Marketing Basics training course are to:

Define your market
Know the different types of marketing and ways to use them
Learn practical ways of communicating with the customer
Know how to set marketing goals and strategies
Recognise common marketing mistakes and know how to avoid them.

Why is this online Marketing Basics training course essential?

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations.

Marketing is about determining the value of your product or service and communicating that information to customers. Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.

What is covered in this course?

This online Marketing Basics training course includes the following:

  • Module One: Getting Started
  • Module Two: What is Marketing?
  • Module Three: Common Marketing Types (I)
  • Module Four: Common Marketing Types (II)
  • Module Five: The Marketing Mix
  • Module Six: Communicating the Right Way
  • Module Seven: Customer Communications
  • Module Eight: Marketing Goals
  • Module Nine: The Marketing Funnel
  • Module Ten: Marketing Mistakes (I)
  • Module Eleven: Marketing Mistakes (II)
  • Module Twelve: Wrapping Up

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Who is this course for?

This online Marketing Basics training course is suitable for marketers, entrepreneurs and those interested in understanding the fundamentals of marketing.

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Requirements

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Career path

Our online courses and programmes range from introductory modules at Level 1 (awareness/beginner) to advanced and expert modules up to Level 6.

Our e-learning modules count towards CPD hours for professionals in various sectors as well as meeting mandatory and statutory requirements (where relevant).

Marketing Basics - Certificate in Marketing Fundamentals - Short E-Learning Course.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.