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Marketing Automation: Essentials

Data and Marketing Association UK Ltd

Summary

Price
£540 inc VAT
Finance options

Invoice or credit card

Between jobs discount 25%

Charity discount - 15%
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Location & dates

Location

Address
DMA House
70 Margaret Street
London
London
W1W8SS
United Kingdom
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Overview

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

You will learn to:

  • Understand what Marketing Automation is and how it benefits businesses using it
  • Understand Marketing Automation today, the major players, the ecosystem and how the tools differ
  • Buy and deploy Marketing Automation to work for your business
  • Gain the skills you need to use it and how to build the right team
  • Measure what matters, from analytics to improving campaign performance

CPD

7 CPD hours / points
Accredited by The IDM

Description

Marketing automation landscape and components

  • What marketing automation is and what it can do
  • Which organisations are using marketing automation well
  • Why marketing automation is becoming the essential new tool for marketers

The benefits of marketing automation

  • The internal view
  • The customer view and customer journey
  • RBI case study - the customer journey and demand generation

Effective implementation of marketing automation

  • The importance of data for a good marketing automation programme
  • Developing lead nurturing programmes
  • What to measure and lead scoring
  • In-house or outsource

Preparing and aligning your marketing and sales processes

  • The importance of sales and marketing alignment to deliver success

Building the business case for marketing automation

  • A practical guide

How to select a vendor

  • What to look for from your marketing automation supplier

Who is this course for?

The course is designed for those new to marketing automation; who work in business to consumer (b2c), business to business (b2b), charity, fundraising and not for profit advertising and marketing. If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Business, Marketing, Digital marketing