Marketing Assistant Course

Marketing involves the tools and methods designed to effectively communicate the value of a product to consumers. It aims to stir consumers’ buying decision process until they eventually make the purchase.

Not all strategies could provide the best outcomes for your campaign. You have to determine the appropriate tools to be used and take into account the factors that directly affect the outcomes such as the product itself, the target consumers, and the market situation.

Unfortunately, trying to get your customers to want your product has never been more difficult. Today’s consumers are smarter than ever before. They just don’t try products nowadays. They carefully study them and understand their benefits before making a purchase.

This online course is the right resource for people who want to know how to market products effectively and reach out to today’s consumers.

At the end of this course, students shall develop a full understanding of: (1) marketing process; (2) how to plan and strategize; (3) cost and benefits; (4) the marketing environment; (5) how to satisfy clients, buyers, customers and consumers; (6) market segmentation; (7) products and commodities; (8) product development; (9) importance of distribution; and (10) pricing models and schemes.

To achieve these goals, this course shall make use of interactive materials to present the concepts of the topics to be discussed. Assessments shall be done after the entire course to check for knowledge retention and understanding.

Course Overview

• Unit 1 – Marketing Process
• Unit 2 – Your Planning And Strategy
• Unit 3 – Cost and Benefits
• Unit 4 – Understanding the Marketing Environment
• Unit 5 – Satisfying Clients, Buyers, Customers and Consumers
• Unit 6 – Market Segmentation
• Unit 7 – Products and Commodities
• Unit 8 – Product Development
• Unit 9 – The Importance of Distribution
• Unit 10 – Pricing

Certificate

Upon successful completion of this course, students will be awarded an IOLEN Certificate of Achievement from IOLEN Accreditation. This should help validate their learning experience and skill, and can be used as a resume builder.

Course Format

This course is divided into several modules and is delivered online through our interactive learning management system. Students are given access to the learning portal where they can access the course 24/7. This gives them complete control over the pace of their learning while also enabling them to study from home, in their offices or from a laptop while travelling.

Course Duration:

Normative or minimum period of study to complete this is 56 hours. Take note that this is only an estimate. The duration of completing the course still depends on the learner’s pace and ability to absorb information. Additionally, as the course is delivered online, learners have the options to divide and study the course in multiple session or go through it one go.

Learners will be given full access to this course for 12 months from the date of enrolment. During this period, learners are given the flexibility to complete the course at any-time.

• Allow you to keep up to date on the aspects of your career
• Give you an insight into your chosen career path
• Fill in the gaps of any knowledge you may not have
• Enhance your resume
• Show you are a committed learner

Currently there are no Q&As for this course. Be the first to ask a question.