Marketing an Agency or Consultancy
CM
eTrain
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Overview
In this course you will learn the most effective ways to promote your agency or consultancy business.
I will teach you to:
- Appear credible and authoritative
- Increase your sales conversion rate
- Draw clients with SEO
- Promote with a YouTube show or a podcast
- Promote as a local business
- Give you negotiation basics
- Introduce you to Facebook ads
- Show you how and where to get freelancing clients to convert them to clients of your agency
- Business networking and building up your referral and recommendation network
Holistic and Well Rounded Approach
I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients .
If you want to get more clients for your agency or a consulting business, get this course today, and begin growing your business.
Who is the target audience?
- Anyone operating a consulting or agency business
- Coaches
- Tutors
- Anyone offering services online who wants more clients
Description
Course Curriculum
Course Introduction
Course Introduction (0:59)
Your positioning and differentiation (4:14)
Your Portfolio and Credibility
Your website checklist (4:41)
Agency checklist (2:49)
Search Engine Optimization
Why we are focusing on SEO first: push vs. pull and keywords (1:21)
Example of keyword research (4:08)
How to install the Yoast SEO plugin in WordPress (2:31)
Link-building overview (7:21)
Easiest links to get - interlink your website content (2:59)
Business Networking
Introduction (1:56)
Build a business referral network (3:12)
Body language for successful networking (6:34)
How to design your cards (2:21)
Practical example: get your business card professionally designed (2:21)
Local Business Marketing
Overview of local business marketing (1:02)
Google for business (2:53)
Yelp and local listing websites (3:47)
Will fliers work for you? (3:02)
Freelancing to Get Leads
Fiverr (4:13)
Upwork (1:50)
ClarityFM (1:33)
Branding Yourself with a Show
Introduction (1:52)
Marketing for a podcast (6:16)
Marketing for a YouTube show (4:25)
Longer vs. shorter episodes (2:39)
Daily, weekly or monthly episodes? (4:10)
Solo show or with guests? (4:46)
Signing up for podcast hosting (2:35)
Before setting up your podcast on iTunes (1:09)
Podcast equipment (4:40)
YouTube equipment (6:40)
Selling with Free Promotion on Social Media
Social media updates to make you look like an expert (2:46)
Social media to re-engage old clients or people who forgot about you (3:03)
Quora for traffic and to establish yourself as a thought leader (2:49)
How I sell on Facebook in an effective and legitimate way (3:52)
How to Sell and Negotiate
Should you give free consultations? (2:28)
Should you tell your prices? (1:50)
Negotiation fundamentals (4:42)
Facebook Ads (paid promotion)
How to get to the Facebook ad dashboard (0:47)
Which type of ad is right for you (2:29)
Setting the targeting for your ad (3:24)
After setting the targeting for your ad, set the ad format (4:10)
Pro tip for better targeting and user conversion (1:40)
How to install Facebook pixel for tracking of conversion (3:58)
How to set up ad targeting (2:23)
Targeting lookalike audiences (1:49)
How to set up a Facebook page for ads (1:04)
Facebook page basics you should take care of (2:28)
Frequently Asked QuestionsWhen does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you will have unlimited course access for 12 months.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who is this course for?
Requirements
Career path
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
