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Marketing : Marketing

Freezing Winter Sale : Up to 98% Off | 4 in 1 Exclusive Bundle | PDF Certificate, Transcript, Student ID & Test Included



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£32 inc VAT (was £1,699)
Offer ends 01 December 2021
Study method
Online, self-paced
41 hours
Access to content
Lifetime access
No formal qualification
55 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • Certificate of completion available and is included in the price

17 students purchased this course

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Kickstart Your Career with StudyHub During This Winter Hiring Season and Get Special Gifts (Additional Courses + Pdf Certificate + Transcript + Student ID) Worth £190 - Enrol Now!

Save £1667 Now ; Only Few Enrolments Left !! (Offer Price £32 is Only for the first 10 Students)

**Diploma in Marketing - Comprehensive Bundle of Four Premium Courses & as Bonus you will get Pdf Certificates, Transcripts, Student ID, 24/7 Tutor Support & Exam/ Assessments at a single payment. No Hidden Fees !!**

Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Marketing Bundle. You’ll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today’s workplaces.

The Marketing Bundle is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Marketing bundle course has been created with Four premium courses to provide our learners with the best learning experience possible to increase their understanding of their chosen field.

This Marketing Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into Elementary modules, allowing our students to grasp each lesson quickly.

At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support.

This Marketing Bundle consists the following professional career oriented courses:

  1. Marketing
  2. Diploma in Sales and Marketing Strategies
  3. Social Media Marketing and SEO Training Diploma
  4. Affiliate Marketing

The course is self-paced and can be taken from the comfort of your home, office, or on the go! With our Student ID card you will get discounts on things like music, food, travel and clothes etc.

Enrol in our Marketing Course today and start learning.

Why buy this Marketing Bundle?

  1. Unlimited access to all 4 courses for forever
  2. Digital Certificate, Transcript and student ID all included in the price
  3. Absolutely no hidden fees
  4. Receive one to one assistance on every weekday from professionals
  5. Immediately receive the PDF certificate after passing
  6. Receive the original copies of your certificate and transcript on the next working day
  7. Easily learn the skills and knowledge from the comfort of your home


55 CPD hours / points
Accredited by CPD QS

Course media


Course Curriculum


Marketing Module 01: Basics of Marketing

  • Marketing: Definition of Marketing
  • Marketing: Marketing Value
  • Marketing: The Marketing Concept
  • Marketing: Production Concept
  • Marketing: Product Concept
  • Marketing: Selling Concept
  • Marketing: Marketing Concept
  • Marketing: Difference between Selling Concept and Marketing Concept
  • Marketing: Societal Marketing Concept
  • Marketing: Creating Offerings That Have Value
  • Marketing: Communicating Offerings
  • Marketing: Delivering Offerings
  • Marketing: Exchanging Offerings
  • Marketing: Important Aspects of Marketing

Marketing Module 02: The Marketing Process

  • Marketing: Components of the Marketing Process
  • Marketing: Strategy, Marketing and Planning
  • Marketing: The Marketing Setting
  • Marketing: Analysis of the Opportunities in the Market
  • Marketing: Markets
  • Marketing: Strategic Marketing Systems
  • Marketing: Development of the Marketing Mix
  • Marketing: Management of Marketing Efforts
  • Marketing: Marketing Information System

Marketing Module 03: Strategic Marketing

  • Marketing: Strategic Planning
  • Marketing: The Strategic Plan
  • Marketing: Marketing within Strategic Planning
  • Marketing: The Marketing Plan
  • Marketing: Marketing Organisation
  • Marketing: Marketing Control
  • Marketing: Implementing Marketing

Marketing Module 04: Marketing Environment

  • Marketing: Impacts of Marketing Environment
  • Marketing: Macro Environment
  • Marketing: Components of Macro Environment
  • Marketing: Micro Environment
  • Marketing: Components of Micro Environment
  • Marketing: Differences between Macro and Micro Environment of Marketing

Marketing Module 05: Market Segmentations

  • Marketing: Market Segmenting, Targeting, and Positioning
  • Marketing: Targeted Marketing vs Mass Marketing
  • Marketing: Benefits of Segmenting and Targeting Markets
  • Marketing: Segmenting and Targeting a Firm’s Current Customers
  • Marketing: One-to-One Marketing
  • Marketing: Types of Segmentation Bases
  • Marketing: Segmenting by Behaviour
  • Marketing: Segmenting by Demographics
  • Marketing: Segmenting by Geography
  • Marketing: Segmenting by Psychographics
  • Marketing: Selecting Target Markets and Target Marketing Strategies

Marketing Module 06: Consumer Buying Behaviour

  • Marketing: Consumer Buying Decision Process
  • Marketing: Types of Consumer Decision Making
  • Marketing: Consumer Level of Involvement
  • Marketing: Situational Influences
  • Marketing: Psychological Influences
  • Marketing: Social Influences
  • Marketing: Digital Influences

Marketing Module 07: Business Markets and Buying Behaviour

  • Marketing: Business Markets
  • Marketing: Dimensions of Business Customers and Business Transactions
  • Marketing: Demand for Business Products
  • Marketing: Business Buying Decisions
  • Marketing: Stages of the Business Buying Decision Process
  • Marketing: Influences on the Business Buying Decision Process

Marketing Module 08: Marketing Research

  • Marketing: What is Marketing Research?
  • Marketing: Role of Marketing Research
  • Marketing: An Example of Successful Marketing Research
  • Marketing: The Marketing Research Process
  • Marketing: Classification of Marketing Research
  • Marketing: Marketing Research Suppliers

Marketing Module 09: Product Strategy

  • Marketing: The Product Portfolio
  • Marketing: The Challenges of Service Products
  • Marketing: New Product Development
  • Marketing: Differentiating and Positioning the Product Offering
  • Marketing: Differentiation Strategies
  • Marketing: Positioning Strategies

Marketing Module 10: Branding Strategy

  • Marketing: Basics of the Branding Strategy
  • Marketing: Advantages of Branding
  • Marketing: Strategic Issues in Branding Strategy
  • Marketing: Manufacturer vs Private-Label Brands
  • Marketing: Brand Loyalty
  • Marketing: Brand Equity
  • Marketing: Brand Alliances
  • Marketing: Packaging and Labelling
  • Marketing: Components of Branding Strategies
  • Marketing: The Key to Great Branding Strategies

Marketing Module 11: Product Life Cycle

  • Marketing: Managing Products and Brands over Time
  • Marketing: Five Stages of Product Life Cycle
  • Marketing: Development Stage
  • Marketing: Introduction Stage
  • Marketing: Growth Stage
  • Marketing: Maturity Stage
  • Marketing: Decline Stage

Marketing Module 12: Pricing Strategy

  • Marketing: Importance of Pricing Strategy
  • Marketing: The Role of Pricing in Marketing Strategy
  • Marketing: Key Issues in Pricing Strategy
  • Marketing: Pricing Service Products
  • Marketing: Price Elasticity of Demand
  • Marketing: Base Pricing Strategies
  • Marketing: Adjusting Prices in Consumer Markets
  • Marketing: Adjusting Prices in Business Markets

Marketing Module 13: Marketing Channels

  • Marketing: Supply Chains
  • Marketing: Importance of Marketing Channels
  • Marketing: Channel Behaviour
  • Marketing: Vertical and Horizontal Marketing Systems
  • Marketing: Channel Design Decisions
  • Marketing: Channel Management Decisions
  • Marketing: Importance of Marketing Logistics
  • Marketing: Sustainable Supply Chains
  • Marketing: Major Logistics Functions
  • Marketing: Integrated Logistics Management

Marketing Module 14: Integrated Marketing Communications

  • Marketing: The Promotion Mix
  • Marketing: Marketing Communications Model
  • Marketing: Importance of Integrated Marketing Communications
  • Marketing: Steps in Developing Effective Marketing Communication
  • Marketing: Setting the Total Promotion Budget and Mix
  • Marketing: Socially Responsible Marketing Communication

Marketing Module 15: Advertising and Sales Promotion

  • Marketing: Basics of Advertising, Sales Promotion, and Marketing Strategy Planning
  • Marketing: Advertising Objectives
  • Marketing: Choosing the Advertising Type
  • Marketing: Choosing the Advertising Medium
  • Marketing: Choosing the Message
  • Marketing: Advertising Agencies
  • Marketing: Measuring Advertising Effectiveness
  • Marketing: Sales Promotion
  • Marketing: How Sales Promotion Impacts Sales
  • Marketing: Challenges in Managing Sales Promotion
  • Marketing: Different Types of Sales Promotion for Different Targets

Marketing Module 16: Personal Selling and Public Relations

  • Marketing: Importance of Personal Selling
  • Marketing: Basic Sales Tasks
  • Marketing: Order Getters
  • Marketing: Order Takers
  • Marketing: Supporting
  • Marketing: Organising the Sales Force
  • Marketing: Selection and Training to Build a Sales Force
  • Marketing: Compensating and Motivating Salespeople
  • Marketing: Personal Selling Techniques
  • Marketing: Public Relations
  • Marketing: The Role and Impact of PR
  • Marketing: Major Public Relations Tools

Marketing Module 17: Direct and Digital Marketing

  • Marketing: New Direct Marketing Model
  • Marketing: Benefits of Direct and Digital Marketing to Buyers and Sellers
  • Marketing: Forms of Direct and Digital Marketing
  • Marketing: Marketing, the Internet and the Digital Age
  • Marketing: Online Marketing
  • Marketing: Social Media Marketing
  • Marketing: Mobile Marketing
  • Marketing: Traditional Direct Marketing Forms
  • Marketing: Final Verdict


Following your completion of the Marketing course materials, you will be able to take an assignment test to assess your knowledge. You will be able to grab the PDF certificates & transcripts for free after passing the test. Original Hard Copy certificates must be bought separately for an extra £8.

Who is this course for?

This Marketing training is suitable for —

  • Students
  • Recent graduates
  • Job Seekers
  • Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise.


To participate in this Marketing course, all you need is —

  • A smart device
  • A secure internet connection
  • And a keen interest in Marketing.

Career path

You will be able to pursue several professions because this course includes various courses as a bonus. This Marketing is an excellent opportunity for you to learn multiple skills from the convenience of your own home..

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.