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Marketing : Digital Marketing Fundamentals - Acronyms And Abbreviations

Digital Marketing Courses, Online Digital Marketing Course, Marketing Courses & Training, Online Digital Marketing

Simpliv LLC

Summary

Price
£50 inc VAT
Or £16.67/mo. for 3 months...
Study method
Online
Duration
Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

What you will learn
Learn common acronyms and aberrations used by Digital Marketers
Understand and calculate CPC, CPM, CPA
Confidently attend Digital Marketing meetings
Enhance your Digital Marketing vocabulary and advance your career


Introduction
Acronyms and Abbreviations ordered Alphabetically

Description

About this Course
Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of these Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

A/B Testing
AI
AIDA
API
AOR
AOV
ATD
B2B
B2C
BR
CAC
CLV
CMS
CPA
CPC
CPL
CPM
CR
CRO
CRM
CTA
CTR
CX
DM
DAM
DMP
DR
DSP
eCPM
EPC
ESP
GA
GTM
HiPPO
HITS
KPI
PPC
PR
PV
ROAS
ROI
ROMI
SaaS
SEM
SEO
SERP
SLA
SM
More coming soon...
As digital marketing evolves there will be new terms added. This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Basic knowledge
Basic understanding of Digital Marketing

Who is this course for?

Anybody who is interested in becoming a digital marketers
Anybody who is interested in become a digital analyst
Anybody who is in Marketing or Digital Marketing

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing
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