Key Account Management

Elevate your business strategy and take your sales to new heights with our comprehensive Key Account Management course. Unlock the secrets to building and nurturing long-term client relationships, mastering strategic account planning, and maximizing profitability. Join us now and become the driving force behind your organization's success!

In today's competitive business landscape, effective Key Account Management (KAM) is crucial for sustained growth and profitability. The ability to build and maintain strong relationships with key clients can significantly impact a company's bottom line. Our Key Account Management course is designed to equip professionals with the skills and strategies needed to excel in this critical role.

Throughout this comprehensive course, participants will delve into the core principles and best practices of Key Account Management. They will gain a deep understanding of the dynamics involved in managing key client portfolios, cultivating fruitful partnerships, and driving customer loyalty. The course explores various key topics, including strategic account planning, relationship building, effective communication, and negotiation techniques.

Participants will learn how to identify and prioritize key accounts, create customized account plans, and develop tailored solutions to meet client needs. They will discover how to effectively navigate complex organizational structures, build trust, and influence key decision-makers. By understanding the nuances of their clients' industries and markets, participants will be equipped to offer strategic insights and position themselves as trusted advisors.

This Key Account Management course allows you to:

• Build a firm foundation in Key Account Management.
• Facilitate your voyage toward a rewarding career in Key Account Management.
• Articulate your skills in Key Account Management.
• Familiarise yourself with the cutting-edge tools relevant in Key Account Management.

• Module 01: What is Key Account Management? 17:02

  • 1: What is Key Account Management? Preview 17:02

• Module 02: Key Account Management Purpose 16:38

  • 2: Key Account Management Purpose 16:38

• Module 03: Introduction to Key Account 14:48

  • 3: Introduction to Key Account 14:48

• Module 04: Key Accounts Management: Elements 20:26

  • 4: Key Accounts Management: Elements 20:26

• Module 05: Key Account Manager: Qualities and Work Process 21:23

  • 5: Key Account Manager: Qualities and Work Process 21:23

• Module 06: Key Accounts: Creating and Providing Value 13:06

  • 6: Key Accounts: Creating and Providing Value 13:06

• Module 07: Planning in Key Account Management 14:11

  • 7: Planning in Key Account Management 14:11

• Module 08: Developing and Growing: Business Marketing 17:50

  • 8: Developing and Growing: Business Marketing 17:50

• Module 09: Developing Relationship 23:40

  • 9: Developing Relationship 23:40

• Module 10: Importance of Record Keeping 10:08

  • 10: Importance of Record Keeping 10:08

• Module 11: Internal KAM Management: Relationship & Competitive Advantage 15:52

  • 11: Internal KAM Management: Relationship & Competitive Advantage 15:52

• Module 12: Value Proposition for Key Accounts 15:12

  • 12: Value Proposition for Key Accounts 15:12

• Advance Your Career 01:00

  • 13: Advance Your Career 01:00

The following is a breakdown of this Key Account Management course's curriculum:

• Module 01: What is Key Account Management?
• Module 02: Key Account Management Purpose
• Module 03: Introduction to Key Account
• Module 04: Key Accounts Management: Elements
• Module 05: Key Account Manager: Qualities and Work Process
• Module 06: Key Accounts: Creating and Providing Value
• Module 07: Planning in Key Account Management
• Module 08: Developing and Growing: Business Marketing
• Module 09: Developing Relationship
• Module 10: Importance of Record Keeping
• Module 11: Internal KAM Management: Relationship & Competitive Advantage
• Module 12: Value Proposition for Key Accounts

The Process of Getting Your Certificate

You will be entitled to a free digital certificate from Reed once you have finished the Key Account Management course.

Anyone interested in learning more about Key Account Management or who is simply curious about it is welcome to enrol in this course.

• Sales Professionals
• Key Account Managers
• Business Owners and Entrepreneurs
• Sales and Marketing Managers
• Professionals Transitioning to Key Account Management

No formal entry requirements exist for the Key Account Management course, which is open to everyone.

Whether you want to upgrade or start from scratch, this course will make it easier for you to pursue a career in Key Account Management.

• Key Account Manager - £30K to £70K
• Sales Manager - £40K to £90K
• Business Development Manager - £35K to £80K
• Strategic Account Executive - £35K to £75K
• Customer Success Manager - £30K to £60K

Currently there are no Q&As for this course. Be the first to ask a question.

Reed Courses Certificate of Completion

Digital certificate - Included