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Key Account Management
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CPD Accredited>Get Certificate Within A Day! 12 Video Lesson> Free Certificate> No Exam Required> 24/7 Expert Support

Summary

Price
Save 28%
£15 inc VAT (was £21)
Offer ends 20 September 2026
Study method
Online, On Demand 
Course format
12 Videos (with subtitles and transcripts) and 1 Article
Duration
3.4 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
21 students purchased this course

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Overview

Elevate your business strategy and take your sales to new heights with our comprehensive Key Account Management course. Unlock the secrets to building and nurturing long-term client relationships, mastering strategic account planning, and maximizing profitability. Join us now and become the driving force behind your organization's success!

In today's competitive business landscape, effective Key Account Management (KAM) is crucial for sustained growth and profitability. The ability to build and maintain strong relationships with key clients can significantly impact a company's bottom line. Our Key Account Management course is designed to equip professionals with the skills and strategies needed to excel in this critical role.

Throughout this comprehensive course, participants will delve into the core principles and best practices of Key Account Management. They will gain a deep understanding of the dynamics involved in managing key client portfolios, cultivating fruitful partnerships, and driving customer loyalty. The course explores various key topics, including strategic account planning, relationship building, effective communication, and negotiation techniques.

Participants will learn how to identify and prioritize key accounts, create customized account plans, and develop tailored solutions to meet client needs. They will discover how to effectively navigate complex organizational structures, build trust, and influence key decision-makers. By understanding the nuances of their clients' industries and markets, participants will be equipped to offer strategic insights and position themselves as trusted advisors.

This Key Account Management course allows you to:

  • Build a firm foundation in Key Account Management.
  • Facilitate your voyage toward a rewarding career in Key Account Management.
  • Articulate your skills in Key Account Management.
  • Familiarise yourself with the cutting-edge tools relevant in Key Account Management.

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 12 Videos (with subtitles and transcripts) and 1 Article

Duration: 3h and 22m

Course media

Description

The following is a breakdown of this Key Account Management course's curriculum:

  • Module 01: What is Key Account Management?
  • Module 02: Key Account Management Purpose
  • Module 03: Introduction to Key Account
  • Module 04: Key Accounts Management: Elements
  • Module 05: Key Account Manager: Qualities and Work Process
  • Module 06: Key Accounts: Creating and Providing Value
  • Module 07: Planning in Key Account Management
  • Module 08: Developing and Growing: Business Marketing
  • Module 09: Developing Relationship
  • Module 10: Importance of Record Keeping
  • Module 11: Internal KAM Management: Relationship & Competitive Advantage
  • Module 12: Value Proposition for Key Accounts

The Process of Getting Your Certificate

You will be entitled to a free digital certificate from Reed once you have finished the Key Account Management course.

Who is this course for?

Anyone interested in learning more about Key Account Management or who is simply curious about it is welcome to enrol in this course.

  • Sales Professionals
  • Key Account Managers
  • Business Owners and Entrepreneurs
  • Sales and Marketing Managers
  • Professionals Transitioning to Key Account Management

Requirements

No formal entry requirements exist for the Key Account Management course, which is open to everyone.

Career path

Whether you want to upgrade or start from scratch, this course will make it easier for you to pursue a career in Key Account Management.

  • Key Account Manager - £30K to £70K
  • Sales Manager - £40K to £90K
  • Business Development Manager - £35K to £80K
  • Strategic Account Executive - £35K to £75K
  • Customer Success Manager - £30K to £60K

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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