Key Account Management
Classroom based course with study materials, tutor support and Certificate of Achievement included
ATA (Asset Training Academy) LTD
Summary
Visa Debit/Credit Card, Paypal or Cheque. Payment must be made in advance of the course. We are...
- Certificate of completion - Free
- Tutor is available to students
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Location & dates
LIVERPOOL
Merseyside
L39QJ
United Kingdom
End date: 03/05/2024
Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up
Central Way
WARRINGTON
Cheshire
WA27TT
United Kingdom
End date: 02/07/2024
Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up
Central Way
WARRINGTON
Cheshire
WA27TT
United Kingdom
End date: 03/09/2024
Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up
Central Way
WARRINGTON
Cheshire
WA27TT
United Kingdom
Overview
Are you looking to improve the way you manage your Key Clients to ensure longer term retention and profitability? Do you wish to better understand the process of how to add value to existing clients in order to grow their account, strengthen your relationship and to identify opportunities to cross sell and up sell?
This 1 day ‘Key Account Management’ course is aimed to provide Account Managers with a range of skills, tools and techniques to enable them to understand and segment their clients and their business needs.
It will help participants to focus on maximising the long-term profitability from the accounts they manage, and focus the appropriate resources on those which show the most promise. It will show you how to strengthen poor relationships and build stronger ties that open up opportunities for cross and up-selling.
Providing templates on the course, participants will begin their planning and engagement strategies – knowing how to build mutually beneficial, and more profitable relationships.
Description
The Key account management course covers the essential steps that need to be under-taken in order to plan and manage their Account relationships and determine which are key; knowledge that will build confidence when executing, and by the end of the Key account management course you will be able to:
- Explain how their Accounts perceive their services and what they perceive as ‘value adding’
- Understand how to segment their Account relationships into categories to focus efforts around Growth potential and Retention
- Know how to differentiate their services and provide excellent Account management service
- To identify where and when the potential to up-sell / cross-sell arises
- How to build stronger ‘trust’ at both Personal and Account levels
- Create a 6 month plan for their top 3 Accounts, with knowledge of how to apply the model on the other Accounts
Who is this course for?
This course will benefit anyone who is responsible for the management and development of the business Accounts. Whether you are the manager responsible for the Account Management, or for a larger Team - you will be able to quickly assimilate the knowledge and tools to apply when you return to the business.
Questions and answers
Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
