IDM Professional Certificate in SEO and PPC (Cert SM)
Data and Marketing Association UK Ltd
Summary
£1500 + VAT per delegate for Face to Face study
£995 + VAT per delegate for...
- Tutor is available to students
Location & dates
70 Margaret Street
London
London
W1W8SS
United Kingdom
Overview
Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.
During your Qualification in SEO and PPC, you will learn to:
- Understand what Search Engine Marketing (SEM) is.
- Understand the importance of an integrated SEM.
- Master Search Engine Optimisation (SEO).
- Understand the set up and management of Pay per Click (PPC) marketing.
- Assess how to measure and demonstrate your performance.
Intensive – Central London
2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.
CPD
Description
This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.
Module 1: An introduction to Search Engine Marketing (SEM)
- Understand what search marketing is.
- Identify the most important search engines.
- Learn about SEO and PPC and why you should use them.
- Understand how search is changing.
Module 2: Setting your strategy
- Learn about the importance of having a search strategy in place.
- Understand how to develop your search strategy.
- Assess what a successful strategy should deliver.
Module 3: The fundamentals of search marketing
- Understand how SEO works.
- Understand what keyword research is and how to research keywords.
- Learn what keywords to use in your search marketing.
- Understand how search terms vary along the path to purchase.
Module 4: What is Search Engine Optimisation (SEO)?
- Understand how search engines find pages to include in results.
- Learn how to improve indexation.
- Explore the ways your site structure can be more search friendly.
- Understand what duplication is.
Module 5: How can you optimise your site?
- Understand what onsite elements influence your search rankings.
- Learn what you can do to improve your URLs.
- Identify factors to consider when creating title tags.
- Understand how to optimise body text.
Module 6: What is Pay per Click (PPC) marketing?
- Understand how PPC works.
- Understand how you advertise on search engines.
- Understand how paid search positions are decided.
- Learn how to choose paid search keywords.
- Understand what retargeting and remarketing is.
- Understand why retargeting might be useful for companies.
Module 7: Further paid search opportunities
- Understand what paid search extensions and mobile app extensions are.
- Learn how to create a powerful ad.
- Understand what an allowable CPC and CPA are.
- Learn how agencies and freelancers charge for PPC.
Module 8: Measuring your search marketing
- Learn the most common search marketing KPIs.
- Learn how to choose the right metrics.
- Understand what a good search marketing report should include.
- Understand what attribution and search marketing modelling is.
Module 9: Revision
- Summary of key learning objectives.
Who is this course for?
Choose this Professional Certificate to understand SEO and PPC in detail, and use and refine each for better ROI.
Career path
The IDM Professional Certificate in SEO and PPC is aimed at marketers who currently work in online marketing who wish to advance their current knowledge or those who wish to move into this specialist field. Become a SEO and PPC specialist and gain the understanding and expertise of search marketing as a whole and advance your career in search marketing or marketing in general.
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.