IDM Postgraduate Diploma in Digital Marketing (Virtual Classroom)

This is a course for ambitious marketers looking to develop digital strategy capabilities that will drive personal and business success. Equivalent to Level 7 qualification (Masters Degree).

During your Postgraduate Diploma in Digital, you will learn to:

• Understand how strategic digital planning reduces campaign costs while increasing return on investment
• Confidently develop strategic recommendations that improve customer experiences
• Understand how actionable and accountable integrated communications plans drive results
• Systematically analyse and optimise campaigns to develop efficient attribution models

This programme is the equivalent to a level 7 qualification or to Master’s Degree level and is made up of 11 modules

This course replaces the Postgraduate Diploma in Data Driven

At the IDM we are always looking to help you stay ahead of the game, for this reason we have integrated all of the learnings from the data-driven courses into our digital courses. This is to support you in the current marketing environment where all marketing should be data driven in the digital world we operate in.

Intensive – Central London
3 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.

Part-time - Central London
11 x 1 face-to-face sessions. Afternoon/evening classes (17.30-21.00) run once a fortnight for 11 weeks. The exact location of our courses vary, so please make sure you check before attending.

Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.

Module 1: Digital Enterprise

Learning objective: To understand the transformative role of digital marketing to organisations and its markets and be able to develop a customer-centric planning framework.

Module 2: Understanding the complex consumer, company and competitor contexts

Learning objective: To be proficient at developing an objective and realistic view of the market context prior to developing an inspirational digital marketing strategy.

Module 3: Developing a compelling digital marketing strategy that drives audience selection, proposition development and customer engagement

Learning objective: To be able to identify and target different target audiences, create relevant and powerful propositions and build detailed models of segmented customer journeys on the pathway to purchase.

Module 4: Constructing and managing campaign finance

Learning objective: To help you develop a process for evaluating the cost-effectiveness of digital marketing campaigns and their performance in relation to business and marketing objectives.

Module 5: Using digital channels to build brands

Learning objective: To enable you to take advantage of the opportunities offered by digital marketing to redefine brand value and experience in the hearts and minds of prospects and customers

Module 6: Increasing customer insight and optimising campaign performance

Learning objective: To improve your ability to persistently find and make use of customer insights that improve the performance of digital marketing campaigns.

Module 7: Using CRM systems to develop increasingly relevant customer communications

Learning Objective: To develop your ability to evaluate and improve the management and relevance of customer communications through CRM systems.

Module 8: Developing an integrated digital strategy

Learning objective: To help you take advantage of digital channel planning techniques, digital channel assessment processes and the means of developing a digitally-integrated approach

To view the rest of the course outline visit our website

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world.

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Choose the Postgraduate Diploma in Digital Marketing to lead on the development, application and management of digital marketing strategy.