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IDM Award in Consent and Legitimate Interests - Online

Data and Marketing Association UK Ltd

Summary

Price
£120 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%
Study method
Online
Duration
3 months · Self-paced
Qualification
No formal qualification
CPD
2 CPD hours / points
CPD What's this?

Overview

Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA

During your Award in Consent and Legitimate Interests, you will learn:

  • What the GDPR means to marketers
  • Who is affected
  • Responsibilities to consumers
  • When Consent must be used
  • The balancing test for Legitimate Interests
  • Things to include in statements

CPD

2 CPD hours / points
Accredited by The IDM

Description

Module 1: Introduction to GDPR

  • How the General Data Protection Regulation (GDPR) affects processing outside the EU
  • How EU lawmakers developed the GDPR
  • Enforcement
  • Key definitions and global scope
  • Who is affected by the Regulation and what are the responsibilities?


Module 2: The requirements for consent

  • What valid consent is under the GDPR
  • When organisations must use consent
  • When consent is not appropriate
  • Key practical changes to make to your consent statements
  • How long consent lasts for

Module 3: Legitimate interests

  • What is it?
  • How to conduct the balancing test
  • Relevant examples of use and risk mitigations

While we make every reasonable effort to make the course as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.

Who is this course for?

Is this the right course for me?
The online award in Consent and Legitimate Interests is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.
Marketing professionals – client, agency or supplier side - who wholly or partly have responsibility for data collection, storage and use, and whose effectiveness is dependent on best practice data management. This includes managers and executives in marketing, direct marketing, digital marketing, CRM, e-commerce and customer insight.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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