IDM Award in Email Marketing - Online
Gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns
Data and Marketing Association UK Ltd
Summary
£1500 + VAT per delegate for Face to Face study
£495 + VAT delegate for Online...
- Tutor is available to students
Overview
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
During your Qualification in Email Marketing, you will learn to:
- Understand the basic components of email marketing
- Develop an email marketing strategy
- Identify how to optimise your email design and structure
- Understand how to develop creative copy for your email marketing campaigns
- Review the various approaches for testing email marketing campaigns.
CPD
Description
This qualification is made up of nine modules. You will also be required to pass two x one hour online exams.
Module 1: An introduction to email marketing
- Understand the role of email marketing.
- Evaluate the use of email marketing as a tool.
- Assess the strengths and weaknesses of email marketing.
Module 2: Developing an email marketing strategy
- Identify who you should send your emails to.
- Plan when you should send your email.
- Understand what to include in your email.
- Understand where the resources come from and why you are sending your emails.
- Identify your goals and messaging strategy.
Module 3: What is an email list and how do you grow one
- Understand the sign up form.
- Learn how to gain valuable data about your subscribers.
- Learn to drive traffic to your sign up form.
Module 4: How to create engaging email campaigns - design & structure
- Designing emails to capture attention.
- Optimising email for mobile.
Module 5: How to create engaging email campaigns - content
- Understand the design requirements for different media.
- Creating copy that converts.
- Identify wireframes and useful templates for your emails.
Module 6: Going live
- Identify the factors affecting email delivery.
- Understand filters and white lists.
- Learn how to keep your data clean and to a high quality.
Module 7: Testing
- Understanding what to test.
- Creating a testing strategy.
Module 8: Control and measurement
- Key statistics to record.
- What else you need to monitor and record.
Module 9: Revision
- Summary of key learning objectives.
Who is this course for?
Choose this Professional Certificate for an in-depth understanding of email marketing, from the planning to evaluation of campaigns
Career path
Become a recognised email marketing expert with this renowned award in Email Marketing, aimed at marketing professionals who wish to develop their expertise in email marketing and become a rounded marketer. Designed to fast track your career in marketing, this course is ideal for anyone looking to move into a specific email marketing role or develop your marketing skillset.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
