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General Data Protection Regulation: The Basics

Data and Marketing Association UK Ltd

Summary

Price
£120 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%
Study method
Classroom
Duration
2 hours · Full-time
Qualification
No formal qualification
CPD
2 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Location & dates

Location

Address
DMA House
70 Margaret Street
London
London
W1W8SS
United Kingdom
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Overview

This course is designed to give you the fundamentals of the GDPR. All companies that process personal data will need to comply in order to avoid potentially huge fines.

This course will help you understand key aspects of the GDPR, including:

  • The definition of Personally Identifiable Information
  • What GDPR changes mean for processing
  • Consent, and when it’s necessary
  • Potential liabilities of Data Processors, brands and agencies
  • Individual rights, such as The Right to Erasure
  • How these changes will affect your database
  • How the GDPR will affect data processing outside the EU
  • How the GDPR was developed by European Union policy makers

CPD

2 CPD hours / points
Accredited by The IDM

Description

Why Data Protection is important to Marketers

  • Why was the regulation needed?
  • What is the scope of the GDPR?
  • How will it be enforced?
  • What are the penalties associated with the GDPR?


What’s changed under the GDPR?

  • An Overview of Data Protection
  • An Overview of the GDPR
  • The Data Protection Act 1998 vs the GDPR


Data

  • Definitions of: Personal Data; Data Subjects
  • Special categories of data


Consent

  • How is Consent defined?
  • What is valid Consent under the new legislation?
  • Proof required for legitimate consent


Legitimate interests

  • How are Legitimate Interests defined?
  • When are Legitimate Interests legitimate?


Profiling

  • What is Profiling under the GDPR?
  • What are the legal implications of Profiling?
  • Legislation for direct marketing Profiling


The rights of individual data subjects

  • Specific rights of individuals under GDPR
  • Communicating the right to object to Data Subjects
  • The Right to Erasure
  • Data portability and retention of data for suppression


Governing data

  • What data to keep for consent to be valid
  • Obligations of processors


Data Breaches

  • The obligations around notifying of data breaches


Data Protection Officers

  • Overview of accountability
  • How to appoint a Data Protection Officer
  • General Data Security


International considerations

  • How to transfer Personal Data overseas
  • Keeping cross-border campaigns accountable


Looking ahead

  • Preparing your company for the GDPR

Who is this course for?

This course is designed for delegates with marketing or compliance responsibilities at all levels.

Career path

The programme is aimed at marketers who are responsible for data collection and management, who wish to obtain the knowledge, skills and confidence to become the expert on new GDPR legislation within their organisation. Ideal for those who wish to advance their skills and learn something new, this programme will help accelerate your career into a data management role or marketing profession.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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