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There’s nothing more demoralising for a potentially talented fundraiser than trying to raise funds without the skills to succeed. With the Fundraising Talent Programme you’ll develop solid fundraising and marketing skills and gain the confidence and ability to grow your charity’s income, whatever the fundraising opportunity. Designed and delivered by Change Q’s award winning fundraising consultants the Fundraising Talent Programme was designed to meet your needs as a fundraiser and to help you develop a supporter-focused fundraising approach.
It was also designed to suit your life and work needs – providing life-sized bites of online learning modules, which you consume at your own pace, plus the equivalent of 3 days expert consultancy coaching, in short, easily managed group sessions which help you progress real work goals. You also get to choose 4 specialist fundraising topic modules, so you enhance your learning rather than repeating what you already know.
As you go through the Programme you’ll master the skills and knowledge to develop your choice of 4 specialist income streams from a selection which includes: fundraising from grant making organisations and bodies; corporate fundraising; high net worth individual fundraising; community and events fundraising; individual donor development and legacies. You’ll also learn how to develop stretching but feasible fundraising strategies, how to improve your understanding of the needs and motivations of today’s funders and how to develop your own unique and enticing fundraising products and services. We’ll go deep into some if these topics and help you gain expert knowledge in marketing to ensure maximum engagement of your audiences, including how to use digital technology and offline media together to create highly effective mass marketing and fundraising campaigns as well as a more satisfying supporter experience. We’ll also help you master those tricky back-office bits such as GDPR and business planning skills and help you understand the potential of digital technology to offer better customer service and lower your costs.
Importantly, you’ll learn from some of the sector’s most experienced and successful fundraisers - tutors with over 25 years of practical experience - expert, hands-on fundraisers who’ve doubled fundraising income, launched major media appeals and raised millions. As tutors who’ve led £ multi-million fundraising and marketing departments, delivered fundraising appeals for a wide range of national, international and regional charities and trained and coached hundreds of fundraisers, we understand your challenges. As such, we help you gain practical, evidence-based and innovative fundraising skills which increase your chance of achieving fundraising success.
WHAT WE COVER
By the end you'll be able to develop realistic but stretching fundraising strategies that will gain board support and motivate teams, successfully diversify into new income streams, market more effectively across all channels, including digital, and develop innovative fundraising products which engage supporters and meet business goals.
Module 1 – Fundraising Strategy & Innovation
Gain essential tools and sector knowledge to plan feasible strategies for growth and diversification and master innovation skills which to help you meet changing supporter needs and maximise income.
Module 2 – Introduction to Marketing & Communications
Learn how to develop an effective fundraising communication plan, including segmentation, understanding audiences and engaging them on their terms, persuasion ethics and the value of campaigns.
NOVEMBER & DECEMBER - YOUR CHOICE OF 4 SPECIALIST TOPICS
Each of your 4 specialist topic choices helps you understand income type characteristics, opportunities and how to develop your charity's unique offer.
Specialist Topic 1 – Individual Donor Development: recruiting and developing lasting support
Gain the skills and knowledge used by the most successful individual giving fundraisers from cost effective recruitment to developing lifetime value.
Specialist Topic 2: Grants fundraising
Learn how to build strong grant funding programmes for charities. We'll cover the different types of funders including trusts, lottery and statutory, how to find them and how to develop winning bids.
Specialist Topic 3: Corporate Fundraising: Maximising the value of relationships
Learn the skills to develop and deliver innovative and profitable corporate giving programmes using both philanthropic and commercial motivations.
Specialist Topic 4: Building successful relationships with High Net Worth individuals
Learn how to develop relationships with some of the UK’s most generous individuals: how to find them, build relationships, work with advocates, run engagement events and retain support.
Specialist Fundraising Topic 5: Legacy Fundraising – The ultimate gift
By the end you’ll be aware of the scale and types of legacy giving, know who gives legacies and how they differ from other supporters and how to build an effective legacy programme for your charity.
Specialist Fundraising Topic 6: Community and Events Fundraising – Adding Sparkle To Life
You'll learn how to develop a community and events fundraising programme to fit your charity’s unique situation. We’ll look at the various types of givers, the ways that communities get involved and how to devise and run a crowd fundraiser and successful in-house fundraising events and challenges, as well as how to use volunteers and technology to increase return on investment.
Module 4 – Using Digital Marketing & Communications Effectively
Learn the essential skills of digital technology: how to create wide-scale engagement using online fundraising campaigns and how to streamline your fundraising operations so more of the funds raised go to beneficiaries.
Module 5 – Business skills for effective fundraisers
In this module we’ll help you to balance the excitement of an idea with harder-headed business thinking so you don’t lose your creative, innovative touch but you understand and balance the risks.
HOW IT WORKS
The Fundraising Talent programme is delivered in life-sized bites as a mix of online learning which you can learn at your own pace, combined with additional expert coaching sessions, equivalent to 3 days of consultant coaching. These take place over 4 months between October 5th 2021 and January 31st 2022. This means that participants both develop fundraising skills and actively progress work goals.
HOW IT WILL HELP YOU BECOME AN EXPERT FUNDRAISER
The Fundraising Talent Programme is designed 100% with your needs as a fundraiser in mind.
By the end of the Programme you'll be able to:
- Create realistic fundraising strategies for growth and diversification which gain Board approval and give teams the confidence to succeed
- Deliver successful growth and diversification plans for your choice of 4 specialist income streams, choosing from grants fundraising, corporate fundraising, individual donor development, high net worth fundraising, legacies or community and events fundraising
- Understand what motivates today's fast-changing supporters and devise innovative and profitable fundraising products and services for any fundraising opportunities which come your way
- Market your charity and fundraising services more successfully, using a range of channels
- Unlock the potential of digital technology for your charity, to reach and engage wider audiences, enhance the supporter experience and save your charity money
- Deliver integrated fundraising campaigns to significantly increase fundraising results
- Get to grips with fundraising regulations, including GDPR, and master business planning skills to maximise fundraising returns and reduce risk
5 REASONS WHY THE FUNDRAISING TALENT PROGRAMME IS DIFFERENT
Life-sized learning bites
Study at your own pace with short learning sessions that you can fit around life and work. Overall, including coaching sessions, it takes an average of just 3-5 hours per week
It’s designed and taught by expert consultants with practical experience of raising £millions so it gives you the skills, knowledge and mindsets to apply to any income opportunity
Live online coaching by some of the sector’s most experienced fundraising consultants means you can deepen and check learning, every step of the way
Choice of modules
Means you enhance not repeat your learning
You'll work with your peers in practical, facilitated planning sessions and automatically gain access to the Fundraising Talent Programme Community
WHAT OTHER CHARITY STAFF SAY
“Tina’s wealth of knowledge has helped us transform the way we manage our database of supporters and significantly increased our donor income”
(Sosheila Ernestine, Donor Development Manager, Institute of Cancer research)
“…Tina’s motivational talks and constant support enabled us to begin to focus on the fundraising tasks at hand without feeling overwhelmed. The result was a major turn around in our direction … we now feel confident that we have a clear direction to head in and we cannot thank Tina and Change Q enough...”
(Sarah Schrantz, Holly Hedge Animal Sanctuary)
Tina's support was invaluable to Redthread. Her sessions were aspirational but grounded in extensive evidence and the reality of the current funding climate. Her support enabled our fundraising manager to gain the support of senior management and the board, and develop a robust strategy for growth. We are very grateful for her guidance, advice and friendship through the whole process - thank you Tina!
(Rachel Smith, Head of Fundraising, Redthread)
“Tina has, through using a very sensitive and skilled approach, enabled Rachel and Elaine to develop their abilities and confidence.”
(Rosin Burge, Principal, Royal National College for the Blind)
Who is this course for?
This course if for you if you:
- Have overall responsibility for raising charity income across a range of income streams and need to develop expert fundraising knowledge
- Lead a young fundraising team which needs to develop fundraising skills
- Plan to lead a fundraising team in the future
- Want to diversify and grow your charity’s fundraising income
- Recognise that fundraising is changing and want to learn the skills to satisfy tomorrow’s supporters
- Are new to fundraising and ambitious to learn the skills quickly
- Want a practical programme which combines learning with expert coaching
After completion of the Fundraising Talent Programme you will have the skills and knowledge needed to run a medium sized fundraising department or to take on more responsibility for a range of income streams in a larger charity. If you plan to specialise, this programme will also help you decide where to focus.
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