IDM Professional Diploma in Data-Driven Marketing (Dip IDM)

Using direct marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate direct marketing campaigns. Equivalent to Level 6 qualification (Bachelor’s Degree).

During your Professional Diploma in Data-Driven Marketing, you will learn to:

• Understand the principles of data-driven marketing
• Capture and manage customer data
• Plan, develop and optimise the customer journey
• Look at segmentation methodologies and targeted data-driven marketing
• Maximise your campaigns by using measurement tools and analysis techniques

This programme is equivalent to a level 6 qualification or to bachelor’s degree level and is made up of 10 modules.

For a full course break down contact the IDM or visit the IDM Website.

To support your studies

Every delegate has an online learning account which includes:

• eLearning modules on the key digital channels
• World class DMA research, including the latest Consumer Attitudes to Privacy paper and annual email studies reflecting the attitudes of marketers and consumers.
• Best practice guides from DMA councils on topics like social media, data, etc.
• Case studies from DMA Awards winners going back to 2011.
• Links to industry leading blogs, whitepapers and websites.
• Access to the DMA Awards case studies, showcasing industry leading campaigns including IKEA, Honda and Paypal

Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa).


Exams and assessments

In order to attain the Professional Diploma in Data-Driven Marketing you must successfully pass two assignments and one exam.

You will have five weeks to complete each assignment and three hours to complete the exam.
Exams take place in March, June and December at over 3,500 venues around the world.


Pass marks and grades

Assignment marks are weighted. Assignment 1 is weighted at 40% and Assignment 2 is weighted at 60%.

To pass you will need a minimum of 45% in each assignment and exam to pass.

If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.

To obtain a CREDIT you must pass both papers and achieve an overall average of 60%. For a DISTINCTION you must pass both papers and achieve an overall average of 70%.

Senior marketers who already have a sound working knowledge of the topics covered within the Professional Diploma in Direct and Digital Marketing (previously the certificate) syllabus and are looking to gain a deeper knowledge of on and offline marketing, including: strategy, budgeting, data, direct and digital media, tracking and evaluation.

This prestigious qualification is aimed at senior marketers who are responsible for driving their companies’ digital and direct marketing strategies. Designed to empower leaders who wish to harness the power of both direct and digital techniques, broaden your current skillset and capabilities to improve your business performance as well as future career prospects in leadership roles.