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Data Science for Digital Marketing

Southampton Data Science Academy

Summary

Price
Enquire to get more info on pricing
Study method
Online + live classes
Duration
60 hours · Part-time
Qualification
No formal qualification
CPD
60 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Overview

Gain deeper customer insights and become a better digital marketer.

This fully-flexible 6-week online course will teach you how to effectively use data and data science techniques to improve your marketing insights, better understand your customers, and manage customer interaction in web-based environments.

Using a practical approach through real-life examples, the course will enable you to interpret how your customers engage and interact with your digital marketing efforts – helping you to become a more effective digital marketer.

CPD

60 CPD hours / points
Accredited by The CPD Certification Service

Description

Taught by the world-leading Data Science team at University of Southampton – a global top 1% university – the course will equip you with the specialist knowledge and skills you need to understand the fundamental tools and techniques of data science and effectively apply them to your day-to-day work as a digital marketer.

Our interactive Data Science for Digital Marketing course will enable you to:

  • Understand the role data science plays in digital marketing
  • Identify what data needs to be collected to ensure your digital marketing process is optimised
  • Recognise the roles of different sources of data and how they can be used together to add value to your digital marketing efforts
  • Understand how machine-learning applies to customer segmentation, churn prediction, and customer engagement

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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