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CRM – An Introduction to Customer Relationship Management

Docks Bookkeeping Services

Summary

Price
£50 inc VAT
Or £16.67/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

Customer Relationship Management (CRM) and customer retention is a major factor behind the success of most organisations. There are many ways to manage your relationship with your customers and this course will teach you how to identify who your customers really are, analyse the key components of CRM, and understand how it integrates into your organisation.

There are several different solutions regarding CRM, and having the right tools can save considerable work and resources. Deciding which tools and systems you need is a very important investment and in this course, we will teach you how to set up your CRM program for peak functionality, while you get information in and out of your CRM so that it can be effectively analysed.

CRM focuses on existing business and customers, so we will help you to formulate strategies for effective retention and you can focus on what you know about what you already have at your disposal.

Description

KEY LEARNING POINTS

  • Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyse the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organisations and customers
  • Consider developmental roles that have the greatest impact on CRM

ADVANTAGES OF THIS COURSE

  • Decide on which strategy is best for your organisation.
  • Strategies that are scalable and will fit to organisations of any size.
  • Extracurricular reading to build your knowledge further.
  • Build an effective customer retention strategy and implement it for increased ROI.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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