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Consumer Psychology and Loyalty Behaviour in Retail

Virtual Classroom based course with experience sharing and trainer support

Wthinku Training and Consultancy Limited

Summary

Price
£180 inc VAT
Or £60.00/mo. for 3 months...
Study method
Online + live classes
Duration
12 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

The main objective of this course is to evaluate the decision-making mechanisms of consumers in consumer societies within the context of internal and external factors affecting them. Reflections of theories developed to explain and predict human behaviour from the perspective of social psychology to marketing practices will be the subject of the training.

Course media

Description

Loyalty models and concepts of loyalty will also be discussed, and the most discussed question of today is “Can loyalty be created in today’s dynamics?” will be tried to answer.

  • Understand Consumer Culture
  • Consumer Psychology and the Importance of Consumer Behavior in Marketing
  • Create Customer Satisfaction and Customer Loyalty, Consumer Phenomena
  • Needs and Demands
  • Consumer Behaviors and Marketing strategies
  • Purchasing Behaviors and Decisions of Consumers
  • Affecting Factors of the Buying Behavior of Consumers
  • Process of the Purchasing Decision
  • Consumer’s Purchasing Habits
  • Case Studies About Consumer Psychology and Loyalty Behavior in Retail

Program Outcomes:

  • Define and discuss the causes of consumer behaviours
  • Have knowledge about changing consumption and consumer phenomena
  • Understand the basic sociological and communication theories which shape the consumer behaviour literature.
  • Develop consumer-oriented approaches by using loyalty definitions and models.

Who is this course for?

This training is for participants seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies in the Retail Sector.

Requirements

There is no need for any special equipment to complete your course, all you need is a high-speed internet connection.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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