Consumer Behaviour and Culture Training Course

The culture and behaviour of a consumer is one of the major consideration in the design and delivering of a successful product and services for a business. The City Business School’s Certificate course in Consumer Behaviour and Culture will examine and look into the behavioural, cultural and social aspects pf consumers and the impact of various marketing strategies on the attitude, behaviour, and decision-making of buyers. Once people and businesses can understand why, where, when, and how consumers buy things, they can analyse the effects of crafting an effective business strategies. These analytical skills are essential for individuals who wish to stand tall in a competitive labor market.

This Certificate course in Consumer Behaviour and Culture is a program that combines both business and psychology together. This course is constructed on the foundation of business, research, and psychological strategies and it is also designed to help learners understand the behaviour and culture behind the purchases of consumers and the various factors that affect what an individual buy.

With our interactive, engaging lectures and tutorials, participants will able to build their knowledge of marketing by applying theories into a practicalised realistic context. This course will help learners gain more knowledge and skills in understanding the behaviour and culture of humans, and they will also develop innovative, creative and interesting solutions to problems in any business.

How does it work ?

This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection. Students from all over the world can apply for this course.

What qualification do I get ?

On the completion of the course, the students will be awarded the

Consumer Behaviour and Culture Certificate Level 4. The Certificate will be sent to successful students within 24 hours.

Course Duration

The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.

Course Assessment ( Exam )

There are no written exams for this course. students need to answer 4 assignment ( Home Word ) questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.

The results ( Certificate ) will be issued within 24 hours of assignment submission. 98% of our students pass this course in their first attempt. if students fail, they will be given unlimited chances to resubmit their work without extra charges.

Accreditation

The course is accredited by The CPD Qualifications Group.

Learning Materials

This is a self-study course. Students will be provided all the learning text materials to assist them in completing the course. The learning materials will be uploaded to the student online portal and that will be available 24/7. Students can download and read them when ever and where ever they are. The E- books ( PDF Books ) will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials. They can access them learning materials from all over the world as long as they have an internet connection.

The aim of this course is to provide participants with the necessary knowledge and skills in consumer behaviour, culture, managing the support activities of a brand and marketing communication within an organisation. This course explains the relationship between consumer and organisations and also provides the knowledge of the theories of consumer behaviour, culture, and their application to the decision of a consumer.

This course emphasises on the behavioural and cultural elements and how they affect the decision-making of a consumer. This course will help learners view a buyer in a holistic way. It will also equip learners with the knowledge of the necessary frameworks and model needed to help understand the culture and behaviour of a buyer and align the knowledge gained with the formulation of effective marketing strategies. This course will ensure that learners has the understanding of the theories and concepts of the culture and behaviour of a buyer and apply them to real-life marketing situations.

Course Benefits

At the end of this Certificate course, participants will be awarded with a Certificate in Consumer Behaviour and Culture, and will also be able to:

• Describe and apply the understandings of consumers using the theoretical principles of human behaviour and culture.
• Analyze the link between behaviour and culture behind the choice of a consumer.
• Make classification and evaluation of the theories of the decision-making processes of the consumer.
• Apply principles of consumer behaviour and culture in various contexts, and in a manner that is ethical.
• Communicate what they thinking about these principles in an appropriate manner for a business environment.

No previous knowledge required.

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