Prospecting and Lead Generation – Online Course – CPD Accredited

Prospecting and Lead Generation – Online Course – CPD Accredited.

Welcome to our online Prospecting and Lead Generation training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other activities can become more easily managed with this great workshop.

With our online Prospecting and Lead Generation training course, learners will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, participants will improve on almost every aspect of their sales strategy.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK)

Prospecting and Lead Generation – Online Course – CPD Accredited.

Course aims

With our online Prospecting and Lead Generation training course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.

Learning outcomes

The learning outcomes of this online Prospecting and Lead Generation training course are to:

• Know how to identify prospects
• Implement both traditional and new marketing methods
• Use the pipeline effectively
• Educate customers
• Track activity and make adjustments as needed.

What is prospecting and lead generation?

“Prospecting is a term we use on the sales side when we seek to find qualified prospects whom we hope to turn into client. Activities such as networking, cold calling, referral generation fit here. Lead generation is a term that comes from the marketing side of the business”

Why is this online Prospecting and Lead Generation training course essential?

The most noticeable difference between sales prospecting and lead generation, which is of great value upon understanding is in terms of their engagement. Leads are characterised by one-way communication, while prospects are characterised by two-way communication.

A lead has reached out to a company– through a form or sign-up and provided their information. Once the company has that information, they enter the lead into their nurturing process, wherein the lead receives communications from the company with hopes of driving further engagement.

More qualified leads may engage with the content. Prospects, on the other hand, are created after a rep contacts a ‘sales-ready’ lead. To be elevated to the status of prospect, the lead has to engage in dialogue with the rep. This could take the form of a chain of email messages, a phone call, or a meeting.

What is covered in this course?

This online Prospecting and Lead Generation training course include the following:

• Module One: Getting Started
• Module Two: Prospecting
• Module Three: Traditional Marketing Methods
• Module Four: New Marketing Methods
• Module Five: Generating New Leads
• Module Six: Avoid Common Lead Generation Mistakes
• Module Seven: Educate Prospects
• Module Eight: The Pipeline
• Module Nine: Follow up Communication
• Module Ten: Track Activity
• Module Eleven: Create Customers
• Module Twelve: Wrapping Up

Prospecting and Lead Generation – Online Course – CPD Accredited.

This online Prospecting and Lead Generation training course is suitable for those who want to know about the tried and tested methods of prospecting and lead generation.

Prospecting and Lead Generation – Online Course – CPD Accredited.

Learn anywhere, anytime on any device

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Prospecting and Lead Generation – Online Course – CPD Accredited.

Our online courses and programmes range from introductory modules at Level 1 (awareness/beginner) to advanced and expert modules up to Level 6.

Our e-learning modules count towards CPD hours for professionals in various sectors as well as meeting mandatory and statutory requirements (where relevant).

Prospecting and Lead Generation – Online Course – CPD Accredited.

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