Certificate in Marketing Basics - Online CPD Accredited Training Course
Octrac consulting
Summary
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Overview
Certificate in Marketing Basics - Online CPD Accredited Training Course
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Study method - Online, self-paced (4-6 study hours)
Course format - Online (24/7 access), modular
Course Duration - Part-time (1 year access)
Qualification - Certificate of completion
Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones
Course accreditation
The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
CPD
Description
Course aims
Marketing basics will provide the basic knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Course objectives
The objectives of this marketing basics online course are to:
- Define your market.
- Know the different types of marketing and ways to use them.
- Learn effective ways of communicating with the customer.
- Know how to set marketing goals and strategies.
- Recognize common marketing mistakes and know how to avoid them.
What’s covered in this course?
This online marketing basics course covers the following:
Module One: Getting Started
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
- Pre-Assignment
- Action Plans
Module Two: What is Marketing?
- What is a Market?
- Marketing is Not Selling
- Understanding Customer Needs
- Defining Your Product or Service
- Case Study
- Module Two: Review Questions
Module Three: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
- Case Study
- Module Three: Review Questions
Module Four: Common Marketing Types (II)
- Guerilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
- Case Study
- Module Four: Review Questions
Module Five: The Marketing Mix
- Product
- Price
- Promotion
- Place
- Case Study
- Module Five: Review Questions
Module Six: Communicating the Right Way
- The Marketing Pitch
- Sell Value Not Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
- Case Study
- Module Six: Review Questions
Module Seven: Customer Communications
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
- Case Study
- Module Seven: Review Questions
Module Eight: Marketing Goals
- Brand Switching
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
- Case Study
- Module Eight: Review Questions
Module Nine: The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
- Case Study
- Module Nine: Review Questions
Module Ten: Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
- Case Study
- Module Ten: Review Questions
Module Eleven: Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
What is marketing?
"Marketing is about determining the value of your product or service and communicating that information to customers. Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan"
Why choose our online training courses?
All our e-learning courses can be accessed on any electronic/computerised device. You can study at work or at home, in your own time and at your own pace!
- Easy to follow and understand
- Only 4 to 6 hours recommended study time
- 1 year access to course & learning materials
- Access your course anytime, anywhere & on any device
- Complete course on desktop computer, laptop, tablet or smartphone
- Additional references and downloadable materials available
Certificate in Marketing Basics - Online CPD Accredited Training Course
Who is this course for?
Our leadership, management and soft skills e-learning courses are suitable for those looking to improve their skills and advance their career.
Requirements
Access to desktop, laptop, tablet or smartphone device.
Career path
Our management, leadership and online courses range from introductory modules at Level 1 to advanced and expert modules up to Level 6
All our e-learning modules count towards CPD hours for professionals in various sectors to meet mandatory and statutory requirements
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
