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How to become a Sports Agent

Sports Agent
avg. starting salary

So you want to become a Sports Agent? Let us show you the money (and, you know, other details about your career)… Sports Agents handle all aspects of an athlete’s career, helping to secure and negotiate contracts, and look after their client’s personal and professional interests. And it isn’t all about arguing over numbers. Much of the role requires promotion to try and attract the best deals, endorsements and even clubs for their clients. So whether it’s a salary increase, a new opportunity, or just some one-to-one advice, it’s all in a day’s work for a Sports Agent. Typical duties for a Sports Agent may include:
  • Negotiating new contracts and handling renewals
  • Handling media enquiries and setting up interviews
  • Seeking out new sponsorship opportunities
  • Helping and advising clients on their personal issues
  • Completing all necessary paperwork
  • Finding new talent to add to their roster

To become a Sports Agent, it will take excellent negotiation skills, first and foremost. Not only will it mean you’ll manage to acquire the best deals possible for you clients, it will also mean a healthy remuneration for your efforts. And as most good Sports Agents earn somewhere between 5% and 10% of an athlete’s salary, it can work out to be incredibly lucrative. Good interpersonal skills will be similarly essential. Especially when building relationships within the industry. Other key skills include:
  • Confidence
  • Self-motivation
  • Excellent interpersonal skills
  • Financial acumen
  • Trustworthiness
  • A good knowledge of contract law

"When you’re at the top, being an Agent can be pretty glamorous – not to mention well-paid. You get to travel all over the world with your clients, enjoying all the luxuries of a celebrity lifestyle. However, it takes years of really hard work and effort to get there, and to build up your experience and reputation enough to attract the top athletes. Most Agents are self-employed, so it’s all about self-promotion and building trust, as well as being able to deal with – and play to – fragile egos. You can be dropped at any time, so there’s a lot of pressure. But you get to be around amazing sports men and women all day, watch sport, and get paid for it. It’s the best."

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